The Downside Of Internet Marketing
Though there are many benefits to Internet marketing, there are some drawbacks to its use. These are the pitfalls that need to be addressed to make a successful Internet marketing strategy for your product or service offered.
1) Limited searches
The medium is limited to the words contained in the site. So, the search engines can only be limited to the key words identified as attributable to the site. This can be addressed by having more content with more key word content thus making it more visible to search engines. Not only do articles create more flags for the search engine, it provides more information to be digested by the online visitor.
2) Hacker attacks
Like vandals for posters and other media, online vandalism comes in the form of hacker attacks. What happens can be simple defacing of content or much worse lose the web host address for other nefarious purposes. So it is important to update with your web host the security features of your website to protect your online content. Keeping your content safe would make for a better website.
3) Limited access
Though there are technological leaps and bounds for access to the World Wide Web from phones to personal digital assistants and laptops, the access is still limited to those who can afford these devices or is knowledgeable as to its use. This makes for a small captured market for your product. So the way to address this is by having Internet marketing as one of the strategies to promote your product or service. It would not hurt to still invest in conventional marketing strategies.