The Different Areas of Internet Marketing
The world of internet marketing is fairly vague, and companies who offer this service often use completely different methods to each other. Some believe in the long term approach, others in the short term and the best of the bunch use a combination of both.
But, unless you work within this field it is very unlikely that you will know what someone does when they say they work within internet marketing, and to be quite honest it will probably take a long conversation for them the explain exactly what it is they do. So I am going to give you a quick internet marketing break down:
Search engine optimisation is one of the largest areas of marketing. This process is all about getting websites to rank in first place in the organic listings of search engines for particular key words. For example, if your business sells red shoes and your website ranked first for key words like red shoes, fashionable shoes and women’s high heeled shoes imagine how many people looking for some red shoes online would see your site!
Social media is a fairly new area in internet marketing. This approach is all about using various social media platforms to further their business, by reaching new potential clients, building brand awareness or maintaining your relationship with your existing and previous customers.
Link exchange is another method favoured by some marketing companies. This is the process whereby websites within the same niche but not offering the exact same service place a link to one another’s websites. The more good links a website has the more authority it will have in Google and therefore it will have a higher ranking.