The Difference Between Internet Marketing and Traditional Media Advertising
What is the difference between Internet Marketing and traditional media advertising and what advantages does it offer? The primary difference is that with traditional media ads, such as print, radio and television, you place your information before a segment of the public, but do not have a way to get feedback from them. With Internet Marketing, you have the ability to receive immediate feedback and then to adjust and grow using the information received. However you must know how to use it.
You may know how to look up something or buy something on the internet. But when it comes to marketing something, there is some training and education needed. It is a well known fact that when someone goes to a search engine to look for something, they usually click on one of the first few entries under the search category. So it stands to reason that the primary objective of a network marketer is to get their website rated, or moved toward the front page of the search engines.
In order to get your website (your Internet Ad) noticed by the search engines, and therefore moved closer to the front of your category, there must be traffic to your site. You can increase the amount of traffic by writing blog posts that lead people to your site.
Blogging is one of the best ways to increase traffic to your website. By writing a blog (short for weblog) you are creating content that through the use of “keywords” brings you and your website to the attention of more people, and thus creates traffic. Blogging is a whole other topic and there are many “blogging platforms” and training courses available.
There is a another whole business available to teach you how to optimize your website, referred to as SEO for Search Engine Optimzation. A search for SEO will lead you to a multitude of tools and programs to teach you about this valuable Internet strategy.
It is important to optimize your website in order to be successful in Internet Marketing. As you work toward that goal, there are other ways to drive traffic to your site such as Pay Per Click on one of several social media sites. This method also allows you to target specific demographics such as age, gender, geographic area, and income level.
Another method of driving traffic to your site is e-mail marketing. By building a list of followers, you can offer your product or service to a special list, who then become your customers.
Regular e-mails to this group can keep them informed of happenings in your business. This method also makes it easy for them to recommend you and your business to friends and family, giving you the ability to reach even more potential customers.
I hope you found this information about the difference between Internet Marketing and conventional marketing helpful in deciding how you will grow your business.