The ABC’s of List Building – A Quick Way to Evaluate Your Niche For Profitability
If you are looking to build a robust list of prospects for your Internet marketing business, you need to know if your market is viable before you commit the time and energy to building a business around that niche. List building can be a market research tool that yields valuable results.
If you are just starting out and you aren’t sure about your product choice or you want to evaluate whether you have a fair shot at making a profitable business out of your established niche, here are a few things you can do right away to establish niche viability.
Go to Google or Yahoo and type in the main keyword for your market. For example if you typed in “Children’s books” you’ll notice that there are quite a few listings in that category. Take a look at the right side of the screen and you’ll see a list of sponsored ads. The ads ranged from very large companies like Amazon and Barnes and Nobles. You also will find a variety of small companies in the mix as well. This also is reflected in the organic listings as well.
You will be able to evaluate the market based on the competition in the main keyword for your niche. Let’s say you are in the personalized children’s book market. You now have an idea of the scope of your niche because the competition is fierce. There are a lot of pay per click ads in both Google and Yahoo.
So how do we know if we can make it in this market? We need to go to Google’s Keyword Tool to evaluate the appropriate keywords for the sub niche. Once we do, it is important to decide if any of the keywords will allow us to get enough traffic in such a competitive market in a short time.
The reason you want to evaluate the market from a keyword perspective in regard to list building is because you are looking specifically for the people who will find you by their keyword selection.
Once you craft an offer, put it up on a blog or Web 2.0 site. You only need a page with a clear free offer that relates to the chosen keyword and a sign up form. The idea is to get people to sign up for your list.
If you find that people are signing up daily, you have a possible working niche. The numbers must match your efforts. One of the most overlooked factors in Internet marketing list building efforts is keyword profitability. It is very possible to build a huge list of prospects off certain keywords and never make a sale. Focus on profitable keywords and never stop testing.