The 6 Top Techniques Used In The Best Email Marketing Campaigns
It’s not difficult sending an email to a subscriber base but when you do, is it the best possible email marketing campaign for your business? Effective email marketing is much more than writing a few lines of text and sending it without any consideration of who you are sending it to and what you actually want your email to achieve.
For that reason, many people are spending their time sending out emails and not receiving the results they want. The 6 email marketing tips listed below are some of the best email marketing strategies used by professional marketers. Follow these and you’ll improve the results from your email communications.
1. Does Your Email Have An Objective?
The best email marketing campaign has to have an objective. What is the purpose of your email? Are you telling your subscriber what you want to share and what you want from them? Emails should always be action orientated with a clear and concise message. If you’re not sure, ask someone not familiar with what you are doing to read your email and get their response.
2. Who Is Sending The Email?
This sounds obvious as you know that you are sending the email, but does your recipient know that? Make sure that your email is seen to be coming from a real person, company, or brand in the ‘from’ name box. People today are much more cautious and if they cannot connect the email to someone real, it’s going to land in the trash or even in their spam. For the best email marketing results, avoid using email addresses like info@ or sales@ These will not be nearly as effective as using an email address that’s from a person like jon@ or sarah@. Subscribers want to connect with real people.
3. Is Your Subject Line Interesting?
Your customers and prospects will base much of their decision on whether or not to open your email based on what is written in your subject line. Like the headline of an advertisement, the subject line text is vital to the success of your email marketing campaign. Would you open an email with your subject line?
4. Who Are Your Audience?
Know the fears, needs, desires or want that your prospects have and know how your product or service can resolve them. Research from the best email marketing campaigns shows that men prefer subject lines and text that communicate news or compelling information while most women prefer discounts or special offers. Use up to date market research to fine tune your subject line and text.
5. Is Every Email A Hard Sell Message?
The best email marketing campaigns are about building a relationship with the people on you list by offering and providing information. Don’t just constantly send out blatant sales messages. Provide beneficial information make your sales messages subtle. Rather than trying to sell in the email, think of getting clicks to your squeeze page.
6. Do You Let People Easily Unsubscribe?
Naturally you don’t want people to unsubscribe from your subscriber list, but if somebody wants to, let them. If you make it complicated, they may label you as spam. If a person has no interest in even getting or reading your emails, it’s not likely that they will ever develop into a customer. If your unsubscribe rate is increasing, carefully review what you are sending out and re-read the tips in this article!