The 4 Types of Email Marketing Leads
There are many types of email marketing leads. The type of lead you buy has impact on the success of your email campaigns as well as your wallet. Not every type of lead is best for every type of business, and in some cases your bottom line calls for cheap leads.
Exclusive leads cost twice as much as shared leads, and are often only exclusive for two or three days after purchase. The fact is that most people shop around before making a decision anyway, so there really isn’t a need for exclusive email marketing leads. Still, there are some situations in which these leads are necessary for success, such as beating out the competition on a major sale or price decrease.
Telephone Verified Leads
These email marketing leads are generated through landing pages where people input their basic contact information. Someone then follows up with them by phone to ensure that they wanted to opt-in to third party emails. These leads are great because you know that they definitely want to receive information about your offers. However, the costs are not always manageable. It is best to use these leads only for special promotions or to get your business off the ground, not as a regular purchase.
Survey leads can be almost as expensive as phone verified leads, but they are great for certain offers, such as business opportunities. Survey leads are generated by the prospect filling out an online survey, providing you with detailed information about what they are looking for. You can then buy only the survey leads that you know are pre-qualified prospects, and use their answers to personalize your sales approach. These leads have the highest closeout rate.
Shared Bulk Email Marketing Leads
These are the cheapest leads, and for good reason. While they are fine for most companies, highly competitive marketers will want to stay away from them. They have the lowest close rate and are often so old that people either don’t remember requesting information or they have already accepted another offer.