The 4 Golden Rules When Building an Online Email Distribution List
With the boom of the internet, its reach and shear number of globally users, every business, no matter what business you are in, simply can not afford NOT to have some sort of internet marketing strategy.
When it comes to Internet marketing, there are numerous people to learn from and a huge number of things to know, as well as ‘insider secrets’ that one picks up along the way. However, there are a few key things to be aware of very early when it comes to one fundamental aspect of internet marketing which is building your list.
Many internet marketing gurus agree that one of the single most valuable assets that any person or company can have, especially if they do business online, is an email list. Therefore, knowing the tips and tricks on how to effectively build a list is crucial.
There are 4 ‘Golden Rules’ to be aware of when building a list or creating the webpage that is responsible for creating your list.
1) Create videos instead of text.
Studies have shown that people’s information retention rate exponentially increases the more sensory modalities you can incorporate. Therefore, people are much more likely to retain your message if you can include sound, pictures and text rather than just text. Plus, most people prefer to watch a short 3 minute video than read 3 to 4 pages of text.
A video allows you to show people your personality. If you are a little uncomfortable in front of a camera, even if it is a small digital camera – PRACTICE! You’ll become more and more confident the more you do it. If videos are not an option for you at all, you don’t have to be in front of the camera. You can simply use still pictures or text with a voice over.
Using videos allows you to have a less busy site with fewer words and more pictures. Remember, a confused mind takes no action. So the last thing you want to do is confuse your viewer or bombard them with too much information. However use your discretion. The amount of information should somewhat match the investment you are asking the viewer to make. Obviously you would share more information if you were selling a 7 day $5,000 personal development course than if you were selling a 30 minute MP3 music download for $19.95.
2) Visibility of Opt In Boxes.
The opt in box is one of he most important aspects of capturing the persons details. It is simply the boxes where a person types in their name and/or email address to subscribe to your list. It is recommended to ask for first names as well as emails. It may slightly reduce the number of opt ins you get however the benefit can out weight this when it comes to personalizing your future emails to them by using their first names.
The positioning of the opt in boxes, size, color, format and wording of the click box are all important. It is advisable not to use the click word ‘Subscribe’. Most people don’t like the idea of subscribing to something since it implies the possibility to junk emails. Use a word that is appropriate for what you and/or your business, product or service is about or what they will be getting once they click. Such as ‘YES! I want to Quit’, ‘Show me now’, ‘Send my CD’s’, ‘Send my FREE report’, YES! keep me posted’ etc.
Put the boxes in a highly visible place on your page. Do not put them under the fold. You do not want your viewer to have to scroll down to find your opt in boxes at the bottom of the page.
Remember, you are leading your viewer on a journey so you want to make that as easy and as smooth as possible for them. They have come to your site, attracted by your product or service. You only have a limited amount of time to keep their attention and curiosity. It’s up to you to lead them through a process where the buying and/or opt in decision is made simple and easy.
So someone has put in their name and email, then what? What you want to do now is communicate with them immediately! The best way to do this is via a system of automation. There are a number of email handling tools one can use, often for a small subscription fee. They are however vital in starting to build rapport through contact and this can all be managed through a staggered system of emails being sent to the subscriber.
The beauty of this is obvious, once you have created the templates and determined the time frames for the emails to be sent, it all occurs automatically.
Keep a few things in mind. Try to keep the emails as conversational as possible. People like to feel as though they are being communicated to by a person, not a software package. Write your initial emails in such a way that expresses this, imagine you are literally writing an email to a friend or respected colleague. Even though it may be going out to hundreds or thousands of people, make it personal to that one single subscriber as if you are communicating with them directly, just you and them.
4) TEST TEST TEST
Remember that all of the above is simply a guideline to start with if you’re new to this kind of thing. Always remember that different markets will respond slightly differently to different approaches. It’s up to you to test different things to see what works best.
Test everything! You may be surprised to discover that what you thought was a minor change, actually made a significant and noticeable difference. Test the font, the size of the text, colors, sounds, pictures, placement of text and pictures, wording etc etc.