Text Message Marketing Vs Email Marketing
In many ways text message marketing and email marketing are very similar. With both forms of marketing you ask your customers to give you their contact information so you may market to them directly. Both also work on the marketing premise that “the money is in the list.”
Building an email and text marketing list of your best customers is a way not to waste money on advertising by casting a wide net and hoping your customers see it. With a list you market to those customers who want to receive offers from you, have already spent money with you and in most cases are most likely to respond positively to your offers.
The premise that each is built on, building a list and marketing to them, is about as close as text message marketing and email marketing gets. There are quite a few vast differences that effect the redemption rates, ability to bring instant sales, and read rates.
Fewer than 20% of email messages are opened. Within 15 minutes of sending a text blast, over 95% of your subscribers will have read the message. Think to yourself, every time your mobile phone beeps, how long does it take you to read the text message?
Customers can sign up at anytime to your mobile campaign. The mobile call to action is easily integrated into print, radio, television, in store signage and online applications such as Twitter, Facebook, Yelp, Google Local Search. They simply text your keyword to the shortcode. With email signups the customer has to be on your website and enter their email address or fill out a form in your business. The ease to build a large list is much quicker with SMS than email.
With text message marketing, you have the ability to increase sales the same day your message is sent. Often new sales can be in your door in under an hour or even market to customers already in your business. New text messages are read in an average of 14 minutes while the average time for someone to read an email is 6.4 hours. In addition, unless your customers have web-enabled phones, which only 14% do, they will have to wait until they are in front of a computer to read it, then print out the offer to bring it in to redeem it. With text marketing, the customer just has to show the text to the business to redeem.
The only benefit that email can claim to hold over text marketing is cost. There are email marketing providers for small businesses that only cost $20 a month. This is for unlimited email blasts. The redemption rates are low, only averaging 5%, but with spending such a low amount you will not be losing money.
Mobile marketing is more of an investment, but with redemption rates averaging 20% across different business markets, the money to be made with increased sales, increased customer loyalty and the ability to make instant sales, it is clear that text message marketing is for business owners who are serious about not just surviving, but thriving and increasing sales during this economy.