Teleseminar Tip #34 – List Building With Postcards For Your Teleseminar
Teleseminar promotion using postcards are very effective and low cost. The 4 key elements to create dynamic postcards are as follows:
1. Headlines – This headline needs to be capturing. There are many ways to capture an audience with headlines. You can state “Who else wants to ‘blank’?” or “Give me 60 minutes and I’ll give you the secret of learning any topic.” These are proven headlines that work.
2. Benefits – Make sure you list the benefits with bullets on the postcard. You can include features of what the prospect will learn but follow it up with a benefit. This is necessary to capture the potential audience and get a person to want to listen to your teleseminar. The benefits should state why the prospect should attend. The prospect should be feeling like they will lose out if they do not listen to the teleseminar.
3. Specific Date/Time – Make sure to list the specific date and time for the teleseminar. This is necessary so a person can mark their calendar and it doesn’t interfere with other scheduled appointments. It is also necessary because then there is a date in the near future that will be providing quality information.
4. Call to Action – The call to action should list the following “To register for this teleseminar, go to a URL or a phone number. If this call to action is not listed, the prospect will not know where to go to sign up for the teleseminar.
You are now equipped to making quality direct marketing piece of material that will get results.