Techniques to Market Your Real Estate Listings
If you're having trouble attracting buyers to your list, you're not alone. Many agents have trouble catching the interest of buyers, especially on the internet. We'll be discussing 3 tools that can be used to market your listings like never before.
Building a list of potential buyers in your market can be eligible to your sales efforts. Lists can be online offline, but both use the same tactics. Online lists are easier and cheaper to build, but offline mailing lists have a more personal touch. The best way to market your list is to send your subscribers valuable information on a regular basis, maybe a newspaper clipping of a story in your local market. This helps build trust and rapport with your audience. It's also okay to send your list info on your most recent successes, as this will build credibility in your reputation to sell homes.
When it comes to marketing your listings, however, newsletters can be even more valuable; remember, your list is comprised of dozens (maybe hundreds) of local residents that could be interested in buying a home, what a perfect audience to market your listings to! As soon as you secure the listing, send your entire list a brochure or link to a virtual tour of the home.
The value of using a blog in the real estate industry can not be overstated. By setting up a blog through WordPress or ActiveRain, and consistently discussing your local market, you'll begin to build a strong reader base in your local area. Then, as you gain listings, a quick blog post on your new home for sale will have hundreds, possibly thousands, of interested eyesballs specifically from your local market. This is a great way to sell your listings faster and even find more clients who may want to sell their homes as well.
Also, blogs can work great to help build mailing lists. Many blog owners have a form where users can sign up for their mailing list right from their blog – a great way to cross promote online strategies.
Finally, surveys have shown that 83% of home shoppers look to the internet before anywhere else. As an agent, this is something that can not be overlooked. Buyers have also shown that they are more likely to pay attention to homes with a great online presentation and extra pictures than one with minimal photos and information.
Using virtual tours in this market is simply not an option; with competition rising, homes sitting on the market longer and listings coming fewer and farther between – having a strong online presentation for your listings is imperative. Once you have a strong online presence, however, it's important to ensure that your tours are getting noticed. To do this, make sure you link your tour from your blog, your mailing list, all real estate listing sites (Realtor.com, Trulia and others) and promote through social media (Facebook, Twitter, etc.).
By building a strong mailing list, setting up a blog, and using effective virtual tour software, you'll be ahead of the game and ready to get your clients' homes sold faster and easier than ever before.