Successful E-Mail Marketing Needs Anticipation – Here's the Tips & Tricks on How I Do It
E-Mail marketing can be powerful when you follow some of the basic rules so that your messages get noticed and read by your subscribers. If you get lost in their 'in-box', your entire e-mail marketing campaign could come apart.
When creating your e-mail marketing campaign, use this one very powerful technique to hold your subscriber's attention. That technique is called 'creating anticipation'.
To do that, you can follow this simple formula:
Create a teaser announcement. Some may consider this as 'pre-selling', but to organize a good campaign, your initial e-mail message or 'teaser' must create suspense and make your subscriber want to open the message, continue to read it and actually be waiting for your next message. To create that suspense or anticipation, you should:
Be Intriguing: Your teaser message must have an air of mystery to it. You want to be suggestive but not specific. Keep your message short and tell them just enough to make them want to hear more. Just be sure that you do not reveal too much. That way you will loose the anticipation.
Make a Promise: Your e-mail 'teaser' message must make a promise to expect something in the near future. That promise must be something that is beneficial to your subscriber. Let your subscriber know how they will benefit from your 'announcement'. Let them know what is in it for them. Making that promise you are actually creating a 'stay tuned' message.
Stress the Consequences: Your teaser message must outline what will happen if they miss out or delay reading it. This is intended to fuel the fire even more. You want your subscriber to be thinking that they 'just can not miss' this opportunity. Those consequences could be deadlines, limits or some advantage to be an early responder.
Be Precise: Announce the follow up. Tell your subscribers when they should expect additional information. When doing this, you must be specific and be sure that you're not leaving your subscriber hanging for too long. Typically, you would want to be following up to your 'teaser' message within the following two or three days. Just be sure that you are specific.
Keep your Teaser Message Short: Make the message end quickly. Long messages will distract from the anticipation and urgency that you're trying to create.
As an example, your 'teaser' message could go something like:
On Wednesday November 12th, I am going to send you a special link that is only available to our subscribers. You will be able to download an exciting free report on how to succeed with your Online Marketing.
The report is not going to cost you a nickel! But it's only going to be available for 24 hours from the time the message arrives in your in-box. After that, the report will be sold for $ 17.00. Be sure that you're checking your e-mail next Wednesday.
Although only an example, the sample message above includes all the rules about creating anticipation with your e-mail 'teaser' message. It's intriguing, makes a promise, stresses that there are consequences, it provides a precise date and the entire message is really short! Use those rules to create anticipation and make your e-mail campaign work for you!
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