Success Strategies For E-Mail Marketing
Mastering e-mail is an essential skill that is because e-mail marketing is very profitable. But you need some skills in order to succeed, regardless of the audience.
#1 – Know how to capture email addresses. If you want to make any money from e-mail marketing you need to capture the visitors e-mail address. You need to master the art and science of capturing the covted e-mail address. The best way to capture email addresses is to give out a valuable ebook, audio or video in exchange for people’s email addresses.
#2 – Take time to create a valuable product (something original, something that is YOURS not the crappy stuff you find on the Internet).
#3 – You need to be able to communicate. You must have the ability to express yourself so that you will be clearly understood.
#4 – You must build a relationship with your list. E-mail them often, offer them useful stuff. When you browse the web and I find something useful, bookmark the site and later go back to it and work it into a post on your blog or website. In this way you are giving back to your readers and visitors, and to your subscribers who are expecting value from you.
#5 – Target your list with relevant offers. Don’t offer them A when they really want B. Don’t know what they want? Ask them! Promise them something in return for completing a survey or substantial discount on your next product.
#5 Persistence pays. Don’t go overboard.
I was once told by an advertising firm that prospects need to see your offer more than 7 times to establish trust and make a purchase from you. If you e-mail your list 7 times in one day, count on getting a lot of individuals unsubscribing. Limit your e-mails to once or twice per day if you are offering alerts for new posts, and perhaps once per week if you publish an e-zine.
Follow these simple steps/rules and you will succeed in whichever market you are working in.