Strategies For Email Marketing
One of the most robust and proven marketing campaigns that an organization can mount is through email marketing. Once you have gotten your email list, the next step is make sure that you mount an effective email marketing campaign so as to get as much as possible out of your subscriber list.
However, email marketing isn’t that straightforward as it may seem. It’s not all about sending out a bunch of similar emails to folks and assuming they will respond favorably to your email. Email marketing undoubtedly requires tact and skill if one is to get the most out of it. Hence the following tips may go a long way in helping you effectively come up with an effective marketing campaign:
I.) Build and Nurture a relationship with your subscriber
A key thing in email marketing is creating a rapport with your subscribers and thus create a relationship with them. One technique of doing this is sharing with the subscribers on a topic outside of business. However, caution is needed so as not to touch on topics such as religion, politics, sexuality and others on which people tend to have radical views. Another way of building a relationship is by use of personalized emails that tend to be unique to a specific subscriber making them feel that you have their best interest at heart.
Updating your subscribers about current offers that you have is another great marketing strategy. After all, what use is a marketing strategy if it doesn’t boost your sales? However, one ought to be careful when sending out offers to his email list subscribers not to sound desperate and pushy. The best sales gimmick is one where you are able to convince your potential customer that they actually need the product/ service you are offering.
iii.) Content Email Marketing
This is a tactic widely used by various persons in the internet as a marketing strategy and so far it is working. The idea is quite simple, you create a piece of content of which some of it you make public. The rest however is place behind an “information wall” where the person accessing your content is required to give up some of his personal information before he can gain access of the rest of the content. This is quite a powerful tool in an email marketing strategy especially in helping one get more email addresses and thus build their email list.
Timing is also an important factor if one is carrying out an email marketing campaign. This is because many people don’t read their emails at all times due to busy schedules. It is therefore advisable that you understand your demographic well enough to know at what time it is most appropriate to send out emails to your subscribers. For example, some studies show that if your email list consists of persons who work during the day, say 8-5, then the best time to send your email lies between 8:30-Midnight.
Of course it would be insane to do send out an email at such a time for a person who works a night shift. That’s why it is imperative that one becomes familiar with the persons to whom they are sending the email.