Social Media Tips – Why Having A Separate Personal And Professional Profile Is A Good Idea
With the domination of social media it seems almost nothing can be kept private anymore. For many people, much of what they do in there every day life is displayed to friends, family, and sometimes even strangers. Some have even been losing their jobs based on things they share online. Today, it is essential that you know how to use your privacy settings to avoid unwanted trouble. This is the exact reason why mixing personal and professional social worlds is never a good idea.
Your online presence and branding are a very important part of your overall success. Potential partners, clients, or team members could really care less about how great of a weekend you had or the feelings you’re sharing about your favorite sports team losing. They connect with you for the value you bring to the table. They are there because you can help them build their success or improve it. With a business similar to mine it comes in the form of mentoring and coaching. Getting tips, tricks and expertise through quality content is what people are looking for.
So how does one go about separating their personal and professional social life?
The answer is quite simple. You need to create separate social media accounts. If you’re like me then you have had a Facebook account way before you decided to get into online marketing. If you don’t plan on soliciting to friends and family for business then this is the only option. It’s also a good way not to lose friends.
By doing this you can then provide a public profile that is viewable to everyone which will increase your online exposure. It allows you to provide quality content with out mixing in pictures of you and your family opening gifts on Christmas morning. You’ll also have a much better chance of getting targeted traffic and make it easier for people to find you. Even if they don’t connect with you, it still gives them the opportunity to at least check out your profile and get a feel for what you have to offer. If old friends try and contact you through your professional profile, you can easily refer them to your personal one.
You’ll need a separate email account to do this but, it is important to have a professional email address set up anyway. This will make it easier to keep track of important information you might have lost or overlooked when combining the two.
Remember to keep the content you’re distributing clean and professional. Set the privacy settings to allow everyone to view your site. For your personal profile, I suggest setting it to only allow your information viewable to friends or networks.
The benefits to setting up a professional social media profile go far beyond what we have discussed here. It’s a very simple and easy thing you can do to greatly help build your business and take it to the next level. With this type of set up you’ll be able to interact better with those who share the same interests and have greater over all exposure on some of the biggest social media networks out there.