Social Media Marketing – Follow or Not to Follow on Facebook (What the Heck, Just Do Both)
A year after allowing people to subscribe to profiles, Facebook has now changed the terms "Subscribe / Subscribers" to "Follow / Followers".
Followers on Facebook are people who follow your public posts but are not friends. They are able to read only your public posts on your personal Facebook profile. This is very similar to a follower on Twitter or a circle in Google+.
Fans are people who like a business, brand or product page, you do not have fans for your personal profile.
If you have reached the 5,000 maximum number of friends on your Facebook personal profile and you would like to expand your reach, allowing followers is a good idea. When you allow followers, anyone can follow and get your public updates in their News Feed, even if you're not Facebook friends.
You can have an unlimited number of people following you, but are limited to 5000 subscriptions you want to follow, just like friends.
Here are the Facebook instructions to turn the "follow" function on for your profile;
- Click the daisy wheel on the top right of any Facebook page
- Click Account Settings
- Click Followers from the left column and then check the Turn on Follow box
When you find someone you wish to be friends with and they have already reached the maximum 5,000 Facebook friends the option of being able to "follow" is awesome. Once you follow you will be able to receive their updates in your newsfeed.
You can control what your followers will see simply by selecting the setting appropriate for you.
- Click the daisy wheel in the upper-right corner of any page and click on Account Settings
- Click Timeline and Tagging on the left-hand side of the screen
- Look for the setting Who can see what others post on your timeline? Click Edit on the far right
- Select an audience from the dropdown menu. Your choices are Everyone, Friends of Friends, Friends, Friends except acquaints, Only Me, Custom.
Keep in mind, posts on your timeline may appear Elsewhere on Facebook to the audience they're shared with, such as in News Feed and search.
You can also create Lists and post only to the people who are on the list.
One drawback to allowing followers on your personal profile is that you may get hit with a lot of spam or fake profiles. In many cases they only want to be able to post a link to something they are selling in your newsfeed. You can stop this by choosing whether or not your subscribers are allowed to comment on your posts.