Should You Hire an Email Marketing Specialist?
Don’t discount email marketing just because you have had bad experiences with SPAM. In fact, email marketing is said to be one of the best ways of reaching your targeted audience. An email marketing specialist can help you reach that audience and create a solid advertising campaign. The focus on an email campaign is to acquire new customers, keep the interest of past customers and generally increase visibility of the product or service.
Whether or not you should hire someone to work on your campaign depends on what that person or company offers to do. There are many individual jobs that may be involved in such a campaign. Does this email marketing specialist offer to write newsletters or design special promotional material for your company? Will you be offered any help in surveying prospects and keeping track of results via email data?
Analyzing the reactions of your targeted consumer base is part of the campaign and cannot be ignored. An email marketing firm may be able to help you determine when your advertisement was sent, how many times it was opened, how many times it was clicked and how many times it was forwarded. Does the company encourage your feedback and do they take you step-by-step through the process?
The person or company you work with should be very enthusiastic about your success, especially since it’s been proven that email marketing is very effective. This is a form of advertising that is low cost and can go a long way in brand promotion. Even if you are not earning a sale for every message sent, you may still be garnering more mainstream interest in what you are selling. Email marketing not only offers high percentages for return-on-investment but also offers high counts on customer retention.
The same customers that bought from you once will likely be persuaded to do so again, if you continue to market your inventory effectively. Since email marketing is inexpensive (usually costing about one center per message) it leads to high profit margins when you do manage to solicit a great deal of interest. It is believed that nearly 150 million people in America have an email account and check it regularly. Most of these people read every subject title, even if they have a SPAM folder program to help them sort through messages. If they know your company and know that you always have new content to present, they will read your email campaign.
Remember that the majority of successful email marketing is not in running blind ads but is in writing newsletters, and other opt-in advertising campaigns. Your intended customer usually has no qualms about clicking an email ad if the premise of your message is interesting. This is how an email marketing specialist can help you. An experienced professional knows what campaigns work and how you can increase your online sales. If you are interested in this type of arrangement, always thoroughly research the company you want to work with beforehand to get an idea of what services they can provide.