Short Term vs. Long Term Marketing Efforts: An Overview
If you want to increase profits and boost sales, you should concentrate on both long term as well as short term marketing strategies. While short-term strategies are easier to implement, their effect rarely lasts beyond a few days. Long-term marketing efforts need a well-planned strategy, as well as making your website a top ranked one on search engines. This article discusses both long term and short term marketing strategies, especially with respect to online marketing.
Short Term Marketing Efforts:
Short time marketing efforts include discounts, promotions, advertising, etc. We discuss some of these strategies here.
Mentioning your product on online forums, chat rooms and newsgroups is one way of promoting your business online. On the downside, these campaigns are not planned well, and cannot maintain good sales over a prolonged period.
Pay per click is the latest in effective Internet advertising. It is cheap and effective. On the downside, once you stop putting funds into the ads, traffic to your website also peters out.
Giving price concessions on products is one of the most effective means of boosting sales. The disadvantage of this method is that customers get used to frequent discounts that they stop buying the products in the hope of a better “deal” next time.
As you can see by now, short-term marketing is exactly that- short term. Until the time you put financial and other resources into the campaign, you will probably have positive results, but once the funds dry up, sales also come down. Short-term marketing is best when you have just started your business, or have launched a new product. This helps you test the waters before you launch full steam into a large marketing campaign.
Long Term Marketing Efforts:
Though long-term marketing requires much planning and effort, the results are worth considering. Here are some long-term marketing strategies that can optimize your website and give full results
Nothing is more attractive to search engines than good content. The content should be relevant to the site, and should be updated as much as possible.
2) Affiliate Programs
Affiliate programs are one of the best long-term Internet marketing strategies. Affiliating to relevant sites or putting relevant links on your website makes it search engine friendly.
Long-term Internet marketing does not show immediate results, but once they do, it is on a larger scale than short-term marketing efforts.
Now that you know the advantages and disadvantages of long term and short-term marketing efforts, you will be able to select one that suits your business. If you need to know more on the subject, you can consult a small business expert who will help you with the marketing efforts.