Seven Tips for Effective Email Marketing During the Holidays
With the holiday season fast approaching, numerous marketers are looking to take advantage of the time of year to connect with their customers. In particular, event promoters, restaurants, bars, pubs and clubs need to be sure they get on their customer’s holiday radar early and effectively. With email marketing, marketers can reach their customers directly.
While there are numerous guides to email marketing, we’ve distilled some of the top tips for an effective email campaign into a top seven list. Before you’re planning any email marketing, especially around the holidays, be sure to follow the tips on the list below.
- Don’t do your holiday emails during the holidays, especially if it’s a holiday event. People are less likely to open their emails during the holidays, have already planned their calendars and there tends to be more spam in people’s inboxes during that time. Pick a week day when most people are still in the office to send your holiday marketing emails.
- Send a re-opt-in email every 12-24 months to make sure you have a list of truly interested people. This way you will be sure you’re not getting in trouble for spamming and you’re not paying to deliver to dead or blocked email addresses.
- Include something about your readers, not just about you and your events. Talk about your Facebook Fan Page member of the month, or share photos of your last event instead of just doing a sales pitch, listing a press release or trying to sell tickets.
- You can’t embed YouTube videos in emails, but why not make it clear that you’re sending your readers to a YouTube clip? Take a screenshot of a YouTube video and embed it in your email as an image – and link the image to the YouTube page.
- Test different days and times for sending your email – although Tuesday, Wednesday and Thursday middays are traditionally best, your audience might respond best to different days or times.
- Make it clear who is sending the email. Whether this is a company name, your name, or the name of your event, people are more likely to open an email if they recognise the sender.
- Include an unsubscribe link. While some people resist the idea that they might lose any of their subscribers, it’s not only annoying for readers but also illegal. If you make it clear that it’s easy to unsubscribe from your emails, people are less likely to feel the need to!
Good luck with your email marketing campaigns!