Seven Email Marketing Tips
Email marketing is one of the most important tool which, if used properly, could bring immediate cash to any internet marketer.
This article would discuss the most successful email marketing tips to follow.
1) What should be the Subject Line of the email?
The success of your email marketing campaign strongly depends upon the "Open rate" for your emails. Open rate is the percentage of people who actually open your emails. Higher the open rate higher would be the chances of your products being sold.
To have maximum number of people open your email your subject line should be eye catchy. Most of the people mention their product in the subject line itself & the receiver ignores the mail assuming it as just another marketing email.
You should use email subject lines such that would create curiosity in the minds of the receiver. This would force him / her to open the email & read through it.
You should avoid using words like Free report, offer etc. as most of the email servers consider these words as spam & may block your emails.
2) Be specific in writing your email:
The emails should be written in a very brief way & the flow of discussion should grab the attention of the receiver & should compel him / her to read through till the end of the email. The emails should be interesting & should not contain repetitive words. I would recommend that you should write very brief & interesting emails for maximum conversions.
3) Be Honest:
I have seen many internet marketers sending emails with unbelievable claims. For example "Earn $ 1,000,000 in 4 days" or "Reduce 15 lbs in 2 days" etc. As most of the buyers now a days are well informed they would severely reply to such mails either by un subscribing or simply deleting all mails from you. Believe me, false claims would not earn you anything but loss of goodwill & loss of prospects.
You should not make false claim but instead be genuine in all your emails.
4) Be personal:
You should keep in mind the fact that you are sending mails which humans would read. Your email should be appealing to the minds of the readers. You may address them by their First name in the email. (Most of the email marketing programs provide personal tags in their software) This would create a personal touch in the communication. Your email should evidence that you are a real living human being. This would improve the conversion rate of your email marketing campaign.
5) Be Realistic:
You can discuss the problems which you have faced in the past, the efforts you put to overcome them & explain how the product you are promoting helped you to overcome the problems. This would make a feel in the minds of the readers that they are not alone who are facing the problems but there are other people who have faced the same problems. They would definitely buy your product in the hope of solving their problems. But be sure that you are not deceiving the people with false promises.
I have seen that many affiliate programs are providing ready made emails for promoting their products. Although most of them are OK to send directly to your email lists I would recommend that you should not simply copy paste those mails. You should first study the products you are promoting and should redraft the emails in such a way that they do not appear to be hype or over optimistic claims but they should appear as solutions to specific problems.
6) Send Emails at Reasonable Intervals:
The frequency at which you are sending the emails is also a very important factor for success of email marketing. No one can standardize the frequency or interval between two mailings applicable for all the niches. You should decide at what interval you want to mail to your lists. If you are mailing your lists once in a Quarter there are chances are that people may forget you. On the other hand if you are mailing on a daily basis people may get frustrated & may unsubscribe & opt out of your list. This absolutely depends upon which niche markets you are targeting.
Suppose you are sending stock market tips, people may be interested in receiving the daily tips. Contrary to this, if you are promoting Electronics or other Consumer Goods it may be due to send emails twice in a month. You have to decide at what interval you would be sending the mails. The decision is yours.
There is a popular misconception that you should send as many emails as possible. Believe me, this is completely wrong. You have to judge the situation in the light of above mentioned parameters & decide upon the frequency.
7) Do not Always Promote things:
Many people target their all energies in stuffing affiliate links in the emails that that they would crack a sale & nothing in wrong in that if if done properly. Imagine that you are receiving mails from XYZ person who always send affiliate links in his mails which requires you to buy something. Would you buy from those affiliate sites. Definitely not! Because you know that this person always promotes affiliate programs to the extent possible.
Instead of always promoting affiliate links you can send something which really adds some value but the receiver does not need to buy anything. You can send informative articles, free reports, free e books, free coupon codes & so on. This would create a very different image about you in the minds of your subscribers & they would not consider you as a hyper marketer.
In summary we can say that email marketing if done properly could be a very useful tool that can bring wonders.