Setting Up Your Internet Marketing Website
There are few things that you need to have to set up a great internet marketing website. Now you don’t in some cases need to have a core site. But, it is always nice to have one set up just in case you may need it for some particular reason such as having multiple related products or services to sell.
Your introduction letter is one of the most important tools you have for promoting your internet marketing web site. It is the first thing your customers and prospects will see when they visit your web site. It needs to reach out and grab your prospects’ attention, and it should get them to respond.
The email list is a powerful automated marketing tool, which allows you to easily stay in contact with your prospects — any time of the day. Once your prospects sign up for your internet marketing newsletter, they will receive a series of follow-up emails that will help educate them on the benefits of benefits of your products or services. This allows you to keep in contact with your prospects with minimal effort. Think about it: Your internet marketing web site can communicate with your customers all day and all night without any input from you. It’s literally working for you while you sleep.
Having related articles on allows you to display related information about your products or services. These articles are designed to help show your visitors all the benefits of purchasing your products or services. You can add and remove articles to ensure that there is always fresh content available for your visitors. Nothing adds credibility faster than quality web site content, and these articles are the core of the content. I am also emphasizing quality content.
You must have a contact form on your site preferably on every page but at least on the home page. This is a great way to capture interested clients as soon as they hit your site. By offering a free consultation to your web site visitors you can not only engage potential clients, but you can give yourself an opportunity to follow up in the future.
When choosing a business name, be sure you have a professional name for your internet marketing business. We have seen many inexperienced clients choose unprofessional names, which ultimately tends to drive away some of their best web visitors. Furthermore, having a professional name will help your visitors remember you that much more. The right name can make all the difference!
Don’t sell yourself short! Take as much time as you need to choose the perfect name. Do a little research on the internet to make sure there are no other websites already using the name you have selected. You want to avoid competition as much as possible. Simply go to a few of the major search engines and run searches on your business name and see what sites appear near the top. If your selected name is already being used, it’s time to go back to the drawing board to find something better!
Your “Webpage Description’ may sound like a little thing, but it could actually be quite a big deal. When search engines like Google or Yahoo list your site, they will include a very brief description. You’ve probably seen them before. What you may not know is the content of that description is completely up to you. So, what should it do?
Your description should tell a browsing customer to choose your site. It’s that simple. The first objective of effective marketing is to sell the customer on actually looking at your marketing. In most cases, a search engine browser is scanning the results, looking for the site that could benefit him the most. You have about a half a second to convince that person that your site meets his needs… or he’ll move on.
A good description, therefore, will 1) Address the customer directly (use words like “you” and “your”) 2) Direct the customer to do something (Learn how now!) 3) Address a problem and present a solution.
Surely we can all agree that this content needs to be stronger to be effective.. right?
Creating your own graphics is a great way to establish a unique identity! You can upload a business logo as well as a picture of yourself. If you need a logo created, there are many online resources that are affordable. A logo can play an important role in adding credibility to your business. Uploading a picture of yourself also adds a nice personal touch to your site. However, this feature is optional.
You need to experiment with different templates. Feel out what you are placing in your internet marketing website. Having a choice of different templates allows you to completely change the face of your web site. Using different colors and fonts will give your site a feel and it will be inviting or it will repulse your public. Again, this enables you give your site a very unique look.
This is simply an overview of the major components for setting up an internet marketing website. I hope that it has been helpful.