SEO Tips For Beauty Business Owners – What’s on Page SEO?
If you are new to Search Engine Optimisation it’s basically the stuff you do to get your Beauty/Salon website higher up on Google or the other Search Engines.
And, it goes without saying that the higher up the search engines you get your website the better the chances of being found by people who are looking for your Beauty services.
When it comes to Search Engine Optimisation there are two different categories of search engine optimisation – on page SEO and off page SEO.
On page SEO is the work that is done within the formatting and text on your web pages to enable your site to be found by the search engines when someone is searching for your target keywords and concentrates not only on the type of text content but also on how the site is structured.
When optimising your site the main focus should be on:-
The relevancy, quality and usefulness of the content
The way the content is linked within your site i.e. glossary, faqs, anchor text etc.
The way the site is structured and use of keywords throughout page headings, content, etc.
Imagine you own a Salon based in the county of Hertfordshire and one of the services you want to push is Semi Permanent Make Up.
What you need to do is get the keywords Semi Permanent Make Up Hertfordshire on the page several times, in the headers, in the links, in the ALT text for images etc, this is all classed as your on page Search Engine Optimisation, you are making the text, links, images etc all relevant for the keywords Semi Permanent Make Up Hertfordshire.
So, for your Salon you should spend some time doing some research and choose the keywords that are most suited to your field of business and what your website is promoting. Include those keywords in the Title Tags and in the content of your site.
While it is vital to get your on page search engine optimisation right, to get the best overall performance for your site on the search engines you need to strike a good balance between on page SEO and off page SEO to really maximize the impact of your search engine optimisation efforts.
To see an example of exactly how you could incorporate your keywords into your website visit the following page > Semi Permanent MakeUp Hertfordshire