SEO For Hubpages
To be real honest hubpage SEO is not much different than SEO for a regular site. Then again, it is….
You see, unlike a regular website or blog that you build, you will basically have the trust and authority of Google on your side from the very beginning because it trusts hubpages (along with other web2.0 properties that allow you to create content.)
Which means that some things, such as link velocity becomes more of a non-factor. In layman’s terms this means that you don’t have to worry about how quickly you build backlinks to your page because of the sheer amounts of backlinks that are posted to hubpages daily.
I know this, because I have done SEO tests for hubpages to see how they react to the speed of indexed links. With each test, none of the link blasts got any of the new pages deindexed or sandboxed.
This is important to now because link velocity is such an issue for new blogs and websites.
One of the factors that I don’t believe is up for debate is the on page optimization factors.
- Title tag
- Keyword within the first 150 characters of the first paragraph
- Semantic keyword references throughout
- Relevant outlinking between similar hubs for user experience
- Use of tags to bring in more links
To understand on-page SEO and its importance, it is good to understand what Google is trying to do and as to how it ranks pages.
Relevancy is key…
- So, let’s say that the search engines reached your site through an “SEO” tag on hubpages. That is the first clue for Google…where it found your link.
- Your title tag is SEO for hubpages. This is the second clue. This helps bolster the fact that it is likely that this page is supposed to be this.
- Your first paragraph has SEO for hubpages in the first 150 characters. This isn’t so much for the search engines as it is for the description of your page when a visitor is choosing what to click in the search engine rankings. There are case studies that show that a searcher is 5 times more likely to choose a website in which their search query matches the website exactly. I won’t get into the psychology of this but it makes sense if you think about it.
- The semantic keywords match the theme of the page thus giving Google all it needs to know in how relevant the page is to the keyword.
For long tail keywords that are non-competitive, this can be enough sometimes. But most of the time, it is simply a matter of seeing where the hubpage falls in the ranks after a couple weeks and then building enough links pointing to that hubpage to make it rank.
By the way, onpage optimization for Hubpages is very simple. Don’t be fooled by SEO’s that claim it is harder than this. I rank for hundreds of terms on hubpages.
Off page factors equate to just one thing, at least at this moment…links, links and more links. The more citations or references you have on the net, the more likely you will rank for your keyword.
Many webmasters go about this all wrong though. Some will use comment marketing. The problem with comment marketing is that usually the anchored text pointing to your hubpage is your name which means that to the search engines, you are telling the bots that your hubpage is about your name.
That is not what you are hoping to do, I’m sure.
Another problem with building links is that it takes a lot of work. Finding places to drop links that will actually matter is a problem especially if you are building pages from other web 2.0 properties pointing to your site.
The quality of the link matters. Because of this, the smart marketer who wants to economize their link building efforts needs to think in terms of quality rather than quantity.
How do you do this?
Guest posting is one way but for many webmasters who dabble in markets rather than focus on being the source to go to in their market, they don’t have enough authority to command respect in their market. This is primarily why I say it is better to focus on one market than dabble with multiple markets if you intend to make money with hubpages.
One guest post on a trusted website will be worth more than 100+ low quality links like forum signatures and profiles, comments on blogs, etc…etc… Just something to think about though.
Another popular strategy is to use multiple web2.0 properties to bolster a single property. Example: If I was build an infobarrel page, a Squidoo page and a Weebly or WetPaint and then point those pages to this page with the anchor text SEO for hubpages, I could rank for that keyword provided of course, the keyword wasn’t that competitive.
Internal links matter- One of the most underutilized strategies that most marketers don’t consider is to actually cross link their hubs. This is perhaps one of the best strategies for low hanging keywords or even replacing existing hubs that are ranking for the keyword you want. The deal is this- Google is looking for the most relevant.
If you have 50 hubpages that are pointing to one hubpage that shows how to make money online and the ranking hubpage has 10 links going to it, which one do you think wins? Which one will the search engines consider most relevant?
Occasionally you will write a hubpage that simply won’t get indexed. I personally have never had a problem with this on hubpages but have had an issue with this on Squidoo. If this happens, it is usually because there is so much information on that particular keyword for the website. This can be alleviated by using the “site” search operator to see exactly how crowded the keyword is in relation to the site.
The more crowded it is, the less likely you will rank for it.