SEO and Small Businesses
When people start to put together a website and try to publish it, the first thing they should think about is search engines optimization. This is because people need traffic to their websites, and most of the traffic comes from the search results. And optimization means that you comply with the rules which are set by search engines, so they can give you all the traffic you need.
The first thing to do when you want to have an online existence is to establish a website. Most small businesses are now in the wave of the online marketing world, and they know that all they need to succeed are a decent website and huge amounts of traffic to that website.
To succeed in the SEO game, there are many things to consider. What search engines really appreciate and treat you in a special way if you have them is content and links.
Content must be unique and relevant to the theme or the subject of what your website is about. Search engines love content, and the more unique content you put on your website, the more the search engines will love you and give you more traffic.
Links are all about relevancy. What will make you good at SEO is how many links between your website and other websites that are in your niche or talk about the same thing you talk about, or just websites which are highly appreciated in the search results.
It’s all about page rank of your website. The more the effort you put on your SEO, the higher the page rank you will get. More unique content and more effective links and you will be succeeding hugely with SEO.
When you have a small business, the best way to make huge success is to shift your marketing efforts to the online world. And when the advertising expenses are always high, online marketing offers you the option to get free traffic, and that free traffic is organic search engines traffic through SEO.
Always aim at the first page of search results, as there where most people find what they search for, that where most of the traffic comes from, and that is what all marketers are fighting for. Because when you have a listing in the first page, people will be flooding to your website, and all of them is looking for what you are offering.
You must understand how the search engines work. All they care about is to give people what they want. When a guy search for something, he puts the most relevant phrase “keyword” on the search bar and click search. The job of the search engine is to bring him all the web pages that are relevant to the keyword the guy is searching for.
Search engines treat those web pages based on how much content they have that is related to the search phrase and how much links those web pages point in and out of other web pages that have authority with the search engines.