Search Engine Marketing Hot Tip: Invest in Autoresponders and List Building
A lot has been done in having a very effective business promotion but search engine marketing (SEM) is undeniably the most effective tool used today by advertisers. By utilizing the power of the World Wide Web, SEM is able to reach prospect clients from different parts of the world.
For you to be successful in the highly competitive search engine marketing industry, you just have to remember two things: first is to know how the game works and second is to use the right tools. Veteran players did have the advantage in SEM marketing but it doesn’t mean they control the game; newbies can also get a hold in the online marketing realm.
Now, I’m going to show you two important tools in search engine marketing and some guidelines on how to use them. Investing in autoresponder and list building will surely help you big time in your marketing strategy.
An autoresponder is the host of your list; it is where list-building starts. It all starts with you enticing your online viewers to sign up with their names, email addresses, and perhaps some additional information about them, and then you have your list-building.
However, it is very important to maintain the confidentiality of your database as the people who signed up on your list consider your site credible so don’t break that credibility. Also, you can’t just get random people’s information without permission as the activity is considered “spamming” and you might get people that are not included in your target market.
One way you can effectively invite people to be your subscribers is to offer them freebies and other privileges. This tactic is mutually beneficial to both parties as the new subscriber receives valuable materials or privileges from your company and at the same time, your list-building will consist of vital contact information about your subscriber and a permission to send emails and promotional materials to them while they are subscribed to you.
There are three forms of autoresponders that you can use: Desktop Based Autoresponder, Self-Hosted Autoresponder, or Hosted Autoresponder. But we’ll be talking mainly about Hosted Autoresponder as it is the program recommended for beginners.
This platform is usually used by companies to host their servers and they consist of many servers in clusters that send millions of emails per day. The companies have a different group of people that take care of the delivery rates of the emails.
There are two ways of sending out emails to your list: the Follow-Up feature and the Broadcast feature. The Follow-Up emails are delivered automatically to your subscriber (i.e. a welcome email sent to new subscribers) while the Broadcast email are sent out manually (i.e promotional emails that are held on certain days).