Rights and Wrongs of Email Marketing
When it comes to your online business, there will be times when you will have to make hard decisions especially when it comes to your strategies. Although there are so many black hat email marketing tricks that cunning people have come up with to increase your business efficiency, it does not necessarily follow that you should try these tricks as well. Doing so may just damage your credibility in the long run and make it extremely harder for you to regain the online success that you once knew.
Getting Email Addresses
The method of obtaining email addresses is very crucial. One thing that you should avoid doing is getting email addresses from a harvesting software or a questionable vendor. You should also never swap out email addresses from other people as well. You should also avoid sending emails to those people who have either failed to opt in or have opted out of the service.
Rather, you should only use the email addresses of those individuals who have opted to subscribe to your service. Although this wont give you a huge number of people to send emails too, you will be assured of the quality of your list of online newsletter readers. If you only send out emails to those people who would truly appreciate receiving them, spending on email marketing would also be more cost efficient.
When to Send Emails
Believe it or not, timing actually plays a role in effectively sending email advertising. Whenever a visitor decides to opt in to receiving your online newsletter, ask what time of the day they would prefer receiving their emails as well as the frequency. You can ask them whether they would prefer daily, weekly, bi-monthly or monthly emails.
The entire look of your email will significantly affect how your receivers will take to your newsletters. One thing that you have to establish using your email is connection with your readers and your email template can help you with that. What good newsletters always include is the contact information of the individual behind the newsletter. You may include several feedback options to give your readers an avenue to give you suggestions and other comments for improvement. Lastly, at the very bottom of your newsletter, include an un-subscribe link.
The reason why most people are hesitant to receive anything that has to do with email marketing is they are afraid that their personal information may be sold as leads to third party companies. To ease your readers’ minds, make sure to include a nondisclosure statement. It goes without saying that you should never sell your readers’ information.