Real and Honest Email Marketing Tips for Powerful Connections With Your List
Looking for real email marketing tips are timeless?
You're at the right place for these tips, and what I want to offer is an opportunity to delve deep into the psychology of email marketing, and the psychology of human understanding. Once we understand ourselves first we can then understand how our list will respond to certain types of messages.
One important principle to understand is that it's not the amount of white space you have, it's not the bold or highlighted text that matters, and it's most certainly not the type of font or the size of then font that really matters. Understand, yes these are important things in your email message but what is truly timeless goes deeper than that.
What really matters in your email really understands your prospects and yourself on a psychological level that reaches their core desires. Listen, understand that people have problems that they want to solve so desperately inside their lives and they just do not understand or know where to go in the first place.
You must be the catalyst, the spark, the ignition to the solution of their problems because the fact of the matter is that if you're not solving problems and giving value on a daily basis then your competition most certainly is and they will succeed at attracting people into their business.
Here's a simple model to follow that will create instant fans and friendships inside your business.
Think of it as this analogy right now: We have a person that has just been wounded and is going to the doctor to get healed. At the doctor's office the nurse goes ahead and pours alcohol on a piece of cotton and spreads it across the wound, and now the client becomes agitated. Shortly thereafter the nurse gives the patient a bad aid to heal the wound.
The wound is like the customer's problem and the alcohol is the agitation to the problem. So in our messages we address a problem they may already be facing and we add emotions to that, because we respond more to emotions than we do to logic. So, shortly thereafter in our message we want to include a solution to that agitated wound, which is our course, system, or product.
It's really that simple, and yet it is so much more profound that what any other course will teach right now. The lesson here is timeless because we are focused on providing value to our customers, which is something that has gone on in business for centuries.