Quick Copywriting Tips For Network Marketing Profits
1. Choose a hot topic
Copywriting is more about what you're selling and who you're selling to than poetry. It does not really matter how great your writing skills are if the subject does not resonate with your market or audience. It would be like chatting make up products to a male computer technician. He just is not gonna be interested. Pick a topic your readers are going to want to read about.
2. Create liking
We've all heard the saying that people will do business with and refer business to people who they know and like and trust. Its so important to build a relationship with your reader. Your copy needs to touch that "Yeah, I know what you mean" response from your reader and of course, they need to like you.
3. What's the story?
Since near beginning of human culture, before cinema's and hi fi's were created, masses of people used to get their entertainment from listening to someone else's story. It helps us to build that connection and accesses the feelings side of us. There is something about beginning a sentence with "Once upon a time …" It instantly engages our imaginations and we are ready to listen. Tell a story.
4. A conversation with a friend
When we are writing as though we are having a conversation with a friend, its almost as if the writing becomes often more personable. Its like your readers can refer easier, its less dry, less intrusive and just much more social in general.
5. Provide Proof
People are more skeptical than ever these days. People generally will not believe anything unless they see it with their own eyes. Do not leave your previous hard work to just sit there. I would say make the most of your efforts.
6. Work the feelings
We've all heard that people make their decisions emotionally. I mean what's the point in buying something if it at least does not make you feel better in some way or releases incompetency in some way? Have your readers feel the enthusiasm and excitement as you are about your subject and it will work wonders.
7. "I do not want pain"
Fear of loss generally motivates the mass crowd more than the desire for gain. To push the pain in your writing, you'll have to paint a picture in your readers mind about what they will loose if they do not act now and what they will gain if they do. After all, no one likes to see a golden opportunity just slip through their fingers.
Above all of this use the KISS formula. If you have not yet come across this yet, it stands for Keep It Simple Stupid. When I am buying something I like to enjoy and relax, I do not really want to be reading through a handbook on microcircuitry.