Publicity on the Internet Part II
Part 1 of this article showed you how the internet has great platforms to generate publicity for yourself and your business.
In this second part I will show you specific things you can do with each platform to start creating visibility for yourself.
Lets begin with Blogging. Anyone can have a blog. It is easy to manage, it's free and it's a sure way to start getting picked up by search engines. There are many blog services out there such as blogger.com (owned by Google) and WordPress. Open an account with any of these services and start writing about your topic. You can have a personal blog where you write about anything you want or you can have a blog about topics having to do with your specific market. The key here is to just start writing. And it does not have to be everyday but it should be consistent. The more you blog the more you will be picked up by the search engines.
Article Submissions- This is another fantastic way to generate publicity on the internet. It positions you as an expert, if you are interesting you can create a buzz, and it's a way to take people to your website. Again, just like blogs, there are tons of article submission websites. Some are free, others have a nominal fee. Submitting to these sites will also have you picked up by the search engines and therefore generate further visibility for yourself. Remember to have a signature that leads people to your site.
Internet Radio- This one is my favorite. Anyone can have their own radio show these days. And this works just like a blog. You can create an account at BlogTalkRadio.com, for example, and start a radio show immediately. You do not need any special equipment. All you need is a computer, a phone and your expertise. Write up a good intro, outline a good show filled with valuable information, line up some guests to interview, and have an awesome show! Within minutes of finishing your show it is available for others to listen to and your profile at this platform is also picked up by search engines. Once again, generating visibility. Creating a buzz.
Social Networking- This platform is huge and only growing. This is the publicity tool of the future and is quickly becoming the new way to do business. There are a swarm of social networking sites out there. I will name a few of the most popular. Facebook, MySpace, LinkedIn, and Twitter are all free services that allow you to network with others in a virtual manner. Thru these sites you can post pictures, articles, link your blogs, post your website links and call people to action. If you are not a member of at least one social network you are wasting valuable publicity time.
I know this can all sound a bit overwhelming at first. But these are all highly effective and FREE tools to start putting yourself and your business out in the spotlight. So start with one and slowly move to the next platform. But do it nonetheless. It works!