Pros & Cons in Using Co-Registration on List Building
Co-registration is an under-utilized tactic that can help increase the size of your list rather quickly. Have you ever signed up for a newsletter where you were also given options to sign up for several other lists in a similar niche? Chances are, all that was orchestrated under the process of co-registration.
Double Opt-In List
And, the best part about it is that the technique still works if you have a double opt-in list. Once the individual checks the box to receive additional newsletters, they receive an email where they are instructed to click the link if they are, in fact, interested in signing up.
Where to Place the Offer
The choice to sign up for additional newsletters can happen in several pages. One of the most common is on the “thank you” page that the new list member gets for signing up.
If you are using an autoresponder service, they send out their default message unless you specify the message on your own. You can also add the choices to the main signup page where people can check off the newsletters they’re interested in signing up for.
Setting up a Joint Venture
The best way to take part in this is to orchestrate it on your own. The idea is to find a publisher that has a similar niche as you and approach them with the possibility of setting up a co-registration joint venture. You can do this with as many publishers as you like.
The goal is to find someone with a niche that is similar, but who is likely not a direct competitor. If you try to do this with a direct competitor, it could cut into your profits in the long run.
If you don’t want to set up the co-registration yourself, you can use a coregistration service. These services set a price according to the number of leads that get sent your way. Fees can vary from a few cents per lead to a few dollars.
On the surface, this may look like a good way to increase your subscriber list. But, it’s not for everyone. What follows is a list of pros and cons that will help you decide as to whether or not using a service is right for you.
o Potential to get a large number of people to sign up quickly.
o The service does all the work for you because you don’t need to organize the details yourself.
o Has the potential to be highly profitable depending on how well your list converts.
o Services can command pricey fees and then not deliver on their promise to help you generate leads.
o They may not offer double opt-in, only single. This varies depending on the service.
o Some services award the subscribers with incentives if they sign up. This may impact your list in a negative way because it may not generate a quality lead.
o The service may use black hat tactics to generate leads.
Here is a list of some services that you may want to look into:
o Permission Direct
o List Builder Pro
o Profit Info
Take the time to look into what each of the services has to offer to make sure this is the direction you want to take. Also, this is by no means a complete list.