Product Recommendations – An Affiliate Marketers Secret Weapon
There are so many ways to promote products in affiliate marketing that it is almost difficult to know where to start. Many techniques and tactics can be quickly and easily learned and put into practice. They are also freely available but which methods bring the best rewards?
In my experience, one of the best ways to increase your sales and improve your conversion ratio is through the use of product recommendations. Many marketers use this technique because of its simplicity and its profitability. If your customers or visitors trust you enough then they will almost certainly trust your recommendations. This is why it is important that you do not promote any and every affiliate program that you can get your hands on. The scatter gun approach to marketing will only destroy your reputation and credibility and your profit will soon follow.
Do not be seen to be exaggerating the recommendation as this will rob it of all merit.
For the reader it will also be crucial that you tell them the things that you do not like about the product. No product is perfect so if a visitor sees you claiming that it is then they will not trust you and they will not buy. Raising your concerns about certain aspects will not rob you of any credibility but will, instead, improve it. Customers like to think that they are dealing with a real person with real concerns and if you address those concerns then you will overcome their skepticism.
And if your visitor is really interested in the product then they will be guided to learn what benefits the product offers, what it does not do and how they see it fitting into their own business or life.
Some points to remember when using product recommendations.
There is a simple rule in marketing. As trust increases, price resistance decreases. What this means is that if a visitor feels and believes that you are an expert and knowledgeable in your niche, their trust in you increases and they are more likely to make the purchase. However, on the other hand, if they do not believe in you and you are not showing confidence in your endorsements then your visitors will feel the same way and will move on in search of another product that fits their needs.
Do not build up the product too much. Avoid the hype. It is far better to sound subdued and confident rather than over the top and insincere. You do not want visitors to associate you with hyped up rubbish that does not deliver. You want to be regarded as a professional, trustworthy voice in the field whose opinion is worth listening to.
You have to remember that your prospects are not idiots. They are seeking out the opinion of experts and may already be as aware of the details of the product as you are but they are looking for validation. If you back up your claims with relevant details, facts and figures then they will willingly pay out hundreds, if not thousands, of pounds to purchase those products.
An extremely smart move at the end of your recommendation is to add the offer of additional bonuses and promotional freebies. Most people are already aware of the importance of offering bonuses when promoting their own products but very few thinking affiliate products. Try to offer freebies that compliment the product you are selling but also promote you and your products and services.
Finally, please ensure that you have 100% confidence in the product that you are promoting. Before you go ahead and recommend the product, make sure that you have read and used the product yourself and that you have tested the support offered. If a problem occurs you have to be convinced that the product creators will be able to help their customers. Remember that it has taken a long time for you to build up your credibility and reputation but it only takes one bad recommendation to destroy it.
So to recap:
– Test the product
– Test the support
– Ensure 100% confidence
– Write recommendation focusing on benefits as well as downsides
– Build trust
– Make Sales
Product recommendations are an integral part of your affiliate marketing strategy. Use them wisely and they can take your business to the next level.