Principles of Successful Mobile Development
Let's face the truth: not all mobile applications are successful enough to return the money that had been put into them. Some just fail to work properly, others do not bring any revenues even though they are skillfully developed and beautifully designed. There are several principles of mobile development concerning potential commercial success, which are really useful to know, especially for business owners and risky entrepreneurs.
The first principle is to plan and design applications taking into account the total uniqueness of mobile user experience. Although it is technically possible to develop a single application for usage on the web, on all mobile phones, smartphones and tablets, such app will not work well enough to become really popular. It is not possible to recreate the same experience on such different devices as smartphones, tablets and desktops, no matter how skilled mobile developers are. There are many critical differences even between visiting the same website from a desktop PC and from a tablet, even in the same kind of browser.
Marketing researchers tell us about rather big differences in how people normally use various devices and applications, and this difference must be taken into consideration. You can not have all in one and save on costs, because it will not bring you the same many new customers, as separate applications for iOS, Android, desktop browsers and tablets would do. The worst case scenario is losing many loyal customers because they just do not like your website any more. From the other hand, custom software development of several new applications will cost a fortune even if outsourced. It is better to explore these new channels one by one, for example, starting from web software development or iPhone programming and trying new ways after some rounds of testing and market research.
The second principle is to be flexible and not to expect too much from one single sales channel. Some startups and emerging companies focus on mobile experience of their customers and leave behind the traditional web experience. Such strategy may appear profitable if it serves the needs of a very specific, mobile-oriented business with rather strictly defined aims, like last minute hotel reservation. In most cases, custom development of mobile software follows more general aims like better brand recognition or expanding the audience on the cost of younger mobile users. Some companies want their own mobile application for the sole reason that it is in fashion, and then expect it to boost their sales no matter how efficient their overall business is. But professional mobile development is very resource-demanding, so the company must adjust its entire business model before going mobile to avoid useless expenses.
Finally, as in many other cases, simplicity is the key. Users normally do not spend too much time with mobile applications that they can not understand. Imagination of travel portal software developers knows no limits, but the main business aim is to sell more products, and too much distraction will only make it worse. Naturally, creative design is a huge competitive advantage – except it makes the purpose of application unclear.
Mobile software development is in big demand at the moment, and it has already helped many businesses to reach considered results. Emerging businesses from all possible industries use mobile applications to engage a larger audience into their commercial projects. Most efforts of this kind appear to be successful in terms of sales increase and creating new marketing channels. Some innovative ideas seem rather uncommon until embodied in travel apis projects and bring tremendous profit afterwards. When properly managed, mobile development gives customers the broadest range of available options for online shopping, booking tickets or the whole tours, participating in various engaging activities and more.