PPC Marketing Letchworth
Google AdWords can be a very profitable place to invest your advertising budget. The key is understanding the rules, tricks and tips that need to be employed in order to keep Google happy. When you can do that, then your cost per clicks go down and your traffic increases. When you are getting a high click through rate (CTR) Google is very happy and rewards you with lower cost per clicks. In a nutshell, the ads that make Google the most money are the ones that Google rewards you for.
Here are my top tips for nailing your AdWords campaigns.
Tip 1 – Keywords
I bet you do not have enough of them! You are probably leaving profitable keywords on the table if you do not have at least 500 – 1000 of them in your campaign.
Use tools like Wordtracker or Keywordtopia to brainstorm your ideas. You will be amazed at what pops out. Probably lots of words and phrases you never thought of!
Tip 2 – Match Types
There are three match types in Google; broad, phrase and exact. Googles documentation shows how each match type works.
Most people starting out in AdWords make the mistake of only bidding on broad match. I recommend on bidding on all three types (this triples your keyword list). Only by careful tracking will you know which match type is working for you.
Tip 3 – Landing Pages
You must have targeted landing pages for each of your ads. Your customer does not want to land on your home page and then hunt for the product he is looking for. He is just as likely to hit the back button! Take him directly to the page he is looking for. If you run a website that sells tools, and your ad is offering great prices on screwdrivers, do not take it to your home page. Instead take it directly to the page that sells screwdrivers. He is more likely to be converted into a paying customer.
Tip 4 – Writing your Ads
This is a large subject! You must try to repeat the keyword or phrase in the Ad (preferably in the title). Google assumes that if you repeat what the searcher has typed in then your ad is very likely to be relevant. Do not continue a sentence from one line to the next. Write a new sentence on each line. Capitalize the first letter of each word. This works! I do not know why, but it does so do it.
Please read some of my other articles for more useful tips on PPC marketing and search engine optimization.