Powerful Product Funnel Creation in Internet Marketing
One of the newest and most effective marketing tools in the internet marketing world today is the product funnel. Many of the biggest and most successful marketers use this model in their online business. However when applied correctly it can be just as effective for the small marketer. The product funnel does require you to create a chain of products with different features. When completed the products sell at different price points. The beauty of the model is that the combination of products and prices come together to create menu of options that meet the needs and demands of a wide potential customer base. The article that follows highlights actions to take that will power the creation of your product funnel menu.
Start by gaining a clear understanding you audience. This is so crucial that it must be completed before even considering the creation of any products or services. You must know the needs, wants, problems and issues of that audience so you can develop the right product or service to respond. By knowing your target marketing early on, you are positioned to develop products and services that solve their problems.
Stop thinking about developing only one product or service. Your strategy should be to develop a complete series of products and services that address the needs, wants, problems and issues of your target audience. You need to start with a low-end product that has been designed for beginners. That inexpensive product could be an eBook, newsletter, online tutorial, or some other low-end product.
But don’t stop there. Move on to develop middle-end and high-end product as well. Not only is it important to offer these products and services, but you must also gear them to the specific skill levels of the customers you are creating them to support.
Once you have committed to the product funnel there are certain actions you must take. Start by focusing your internet marketing efforts on building a trusting relationship with prospective customers. Success with the product funnel is based on gaining their trust and respect for your knowledge, skills and expertise. This can be accomplished by sharing your knowledge via article marketing, blogging, forum posts and the products you create.
Continually build your opt-in list. You must build very open and active lines of communication with your prospective customers. This is not only to promote your products and services, but also to complete the needed follow-up. Website squeeze pages and blog opt-in forms enable you to obtain email addresses for this.
Fill your internet marketing product funnel with prospective buyers by offering valuable, free incentives for joining your subscriber list. You can offer eBooks, newsletters, special eReports, or even simple software. Not only will this motivate them to join your list, but it will also display the quality of the information you provide.
To your internet marketing success!