Power Up Your Affiliate Customer Relationship
When you start out on affiliate marketing with your tasks and actions, especially for the longer term of your business success, just like any other, building lasting relationships really becomes a very important factor in your marketing arrangements, especially if you're going to go into joint partnership promotions and product creation.
You see, anything related to marketing that you do successfully hinges on building good lasting relationships because as you do, you gain people's trust to buy from you and to remain as your customers. When you have loyal repeat customers, you have a thriving business that grows as you nurture and take care of them. So your relationship with your customers and prospects is the key to keeping your hard work afloat.
Just take a look at the moral behind the story below,
Years ago, there was a man who had a thriving publishing business with loyal customers that he usually sends regular mailings each month for over 15 years. Most of his customers were always eager to receive his publication and happy to purchase whatever he recommended, being that they know his standards.
One day however, he had an idea that sounded good at the time, to promote another product that was really unknown to him (based on a friend's recommendation) and which would have made him a high profit margin.
In this case he did not even have to do anything, all that was required of him was to allow the product owner to use his mailing list with his recommendation, and for this, he would get some "attractive" commission. In this case he also never even tried to test the product before mailing.
Well, soon after the promotion to his customers, you can guess what happened, he had complaints upon complaints, about this product. For him, this was an eye opener as he had never done this sort of thing before. If he had, the first thing to have done was to test this physical product to see if it worked and then perhaps follow this up with some relevant questions.
Now, what do you think happened soon after?
His customers that he had built up slowly but steadily over 15 years left him in droves, canceled their subscriptions, and went elsewhere. All for the sake of one single promotion that he did not think carefully about. He did not think about the effect on his Customer Relationship. Now, this is just one example but it goes to show that your customer relationship should be treasured.
Okay, getting back to Affiliate Marketing Promotions, in summary here are points to help you in building the Relationship Feelings into your Affiliate Marketing or any other Promotion.
1) It's a Lifetime Relationship
Think of what your customer relationship means to you, it's for a lifetime, so nurture it, pamper it, give them value, and they will trust you the more.
2) Treasure Customers
A lifetime relationship means you treasure customers and before you offer any affiliate product, joint venture product, or any product for that matter, be sure that you test it out yourself, does it work ?, is it suitable for your particular Customer Niche ?, it may be suitable elsewhere, but may not be for your Customers.
3) Thank you means gratitude
Say thank you to your customers when the occasion arises, for example after you launch a new affiliate product, or during a special season of goodwill such as the New Year and any other time that suits you ..
4) Convey Positively with Resourcefulness
When you communicate with your customers or prospects, be positive, always relay positive and helpful ideas that your customers would treasure and remember you for. Let your personal energy transpire in all your communication with them, and they'll always look forward to hearing from you.
5) Relationship visualization
Regularly Visualize Ongoing Success Relationship with your prospects and customers, as this will draw more people close to you, and ensure that you maintain and keep them loyal as Lifetime Customers.