Pay Per View Online Advertising – A Brief Run-Down
With the evolution of technology, various business opportunities such as generating income through pay per view ads are made possible online. Pay per view is not as popular as other forms of models in affiliate marketing. Yet it is one of the most effective ways to generate traffic. You may encounter the word pay per view every time you want to watch a sensational sports event such as boxing and basketball. However, pay per view in the language of affiliate marketing is entirely different.
What Is Pay Per View?
Pay per view is one of the many models in affiliate marketing employed to generate traffic which uses advertising software or Adware. It is often confused with pay-per-click. While they have similarities, they are technically different. Pay per view is when affiliates and advertisers get paid for every view of ads typically pop-ups and pop-unders in a landing page or website. Pay per click, on the other hand, it when affiliates and advertisers get paid for every click on a listing that redirects audiences to another page or website. Pay per click also technically involves the use of Google AdWords and AdSense.
How Does Pay Per View Work?
An internet user typically charges to install Adware into the computer usually in exchange of gifts such as downloaded screensavers and games. With the adware, the internet user can view pop-ups and pop-unders every time they visit a certain website that hosts such ads. Adware is completely legitimate and pay per view ads are not considered as the typical pop-ups and pop-unders that usually get blocked. The pop-ups and pop-unders contain your landing page and appear on the screen when an internet user enters a URL into the browser or search for queries in Google. When the landing page launches, the page is basically considered as viewed. Whether or not the Internet user chooses to read the content of the page or closes the page, the landing page has been viewed. Every view is equivalent to a certain commission.
What Are The Advantages of Using Pay Per View?
Pay per view online advertising has many advantages. First, it is reliably cheaper to get compared to other models such as pay-per-click. The charge of AdWords to bid on a keyword or key phrase is around $ 0.20. You can get PPV rates at incredibly lower than this.
You also do not to create a large bulk of content when launching a pay per view campaign. With pay per clicks, you have to convince your audiences to click on your ads. With pay per view online ads, you simply have to ensure the pop-ups and pop-unders and program the frequency of their appearance into the screen of your audience.
The down side with pay per view, however, is that the ads can be very annoying for your audiences. They could pop-up more frequently than desired. Also, there is less interaction and conversation with the audience with pay per view because of the viewer can choose not to click on the ads.