Pay Per Click Or Post Internet Marketing
Wow! Your web site is finally finished and it looks good. Now, it is time to get started on helping people find your site. Many people have limited time and money for marketing, so what do you do? Well, it depends. Here we compare two types of Internet marketing techniques so you can select the one that is best for you.
Pay Per Click Marketing
The first Internet marketing technique, and one of the most common is Pay Per Click ads. Otherwise known as PPC ads, these are the sponsored links or the ads you find on the side of a web page. So, you may ask … How do they work?
- Well, first you set up an account with one of the search engines offering Pay Per Click
- Next, create your ad
- Then, enter key words that will work well with your ad
- Apply a price on your ad, per click
- Set your account limits
Pay Per Click marketing is a numbers game, and the key is setting up the best key words and selecting an appropriate value on the price per click and daily value.
Lets say you decide you can pay 50 cents per click and your budget for the day is $ 50USD. That means that ad could drive potential 100 visitors per day to your site. 50 divided by 5. equals 100. With this type of marketing your expected return is 1% on average, which means that you can expect to get at least 1 person to engage, buy or use the services offered at your site. That equates to $ 50USD for that one transaction. Evaluate your offering to see if that rate makes sense for you.
Now, you could lower your price per click down to10 cents and with the same $ 50 a day budget you will get 50 divided by 1. equals 500 potential visitors. Using the same 1% expected return on average would now equal 5 buys or about $ 10 per transaction. Remember, if you lower your Pay Per Click rate, you lower your chances of exposure; your ad will not rank as high or show up as often as the ads that have paid more per click.
Pay Per Click ads can be low maintenance. Once you get your key words set, check them every so often to see how they are ranking. Make adjustments as needed. Also, remember; once you stop paying for the ads, they are gone. And, if you have a low budget it can be used up quickly in the morning, and then your ad will not be seen again until the next day.
If you do not have the budget for click ads, then try Post Advertising!
Post Internet Marketing
What is Post Internet Marketing? Well, there are many websites that allow any user to make a comment or add a post. This can be done in:
- Bulletin Boards
- Social Networking Sites
- Message Postings
- Specialty Communities
Most of the time within your post you can add your web address. This is key! Here is how to Post Market.
- Find a few sites where you can contribute your knowledge. Make sure they allow users to add a link or web address through a comment or signature line.
- Comment. Spend an hour a week or a day and comment, participate and contribute.
- Make sure to put your web address into your post or signature line to direct other users back to your site.
- Now people will read your comment and depending upon the impression you leave with your comment they may want to learn more and if so, will click through to your site.
- They find your site, like what they see even more and buy. It's that easy!
With post marketing you are building credibility and offering a taste of information that you possess. This technique causes people to see your name and link in many places. This is also good for Search Engine Optimization because the link in your name counts as an incoming link. So, if you post 5 comments a week and do that for a year you will have 260 incoming links and exposure points on the internet. These posts do not disappear. People will continuously be able to find them! So, the time and effort that you spend on this lasts and lasts.
Now you are empowered with two Internet marketing tools that you can evaluate and use for your web site; both have a purpose and a market.