Optometric Practice Management – Your Internet Marketing Strategy
There are many ways to market your optometric practice. Increasingly, Internet options are being used as optometric management strategies management tools. For example, if you already have an internet website for marketing, you're doing the right thing. Statistics show that marketing optometry practices online, such as with a website, you can bring in as many as thirty percent or more new patients than one who does not have a similar internet strategy. You may lose patients to those practices that offer online billing, online appointments, discount coupons and registration forms online.
Let's discuss exactly what online optometric management strategies are the most effective for you and your practice. There are ways you can broaden your reach using strategies that are proven to grab a piece of the internet audience.
The major reason as to why you should market your practice online is that just about everyone uses the Internet-up to 147 million adults in the US alone. The exciting truth is that about 79 percent of all Internet users have used the web to unheower health or medical information for themselves or a loved one. Another study done for the US Blue Cross Blue Shield Association revealed that more people went to the Internet (69 percent) than they went to their own doctors (59 percent) for health-related information. More and more individuals are using the Internet yellow pages to look for a pertinent local business.
Search-volume statistics derived through Overture.com, indicate that web users browsed or searched for eye care-related items, such as optometrists, eye doctors and eyeglasses a total of 2.2 million times every month. This should wake up any optometrist looking for optometric management strategies related to the Internet. The unconcealed truth, however, is that only about a third of private practice eye care practitioner is using the Internet by means of having a website.
The Internet provides a remarkable opportunity for those practitioners interested in increasing and maintaining their practice. You do not need a website to have an effective internet marketing strategy. You can use email or get yourself on a database so that web surfers can find you on the internet yellow pages.
The most important tasks in developing an Internet marketing strategy include creating an action plan and clearly eliminating the objectives you want to reach. Make sure your goals are realistic because if they are not, you will be disappointed in the Internet as an option for you on the Internet. Your optometric management strategies should include having an email database for you to draw up in internet marketing as well as a well-planned website that provides your potential clients with what it is they really need to know.
Take a look at your actual results based upon your online marketing efforts. For example, if you get very little traffic to your website, obtain the services of a consultant who can optimize your site so that visitors to the site feel compelled to spend more than 30 seconds looking at it and are really getting the information they are looking for. Can they reach you from your website? Do you have business hours and business location on there? Is it a warm and inviting, professional-looking site? These are things that may need to be changed in order to generate more traffic.
Always be prepared to make modest improvements in your web presence, whether it be through email or through your web site. Follow the results of your improvements to get patients drawn to you and your practice.