Optimizing Post Titles for Your Internet Marketing Strategy
While the actual content of your blog may or may not be the primary method by which your blog makes you money, your blog posts still need to have certain aspects to them to allow you to make money by them. Below, we'll outline some different things that most, if not all, of your blog posts should have within them if you plan to work from home or make money blogging. If you make blogging effectively and in a high quality fashion a focus of your Internet marketing strategy, then you'll be raking in money in no time.
A Great Title
Just like with your blog itself, having a clever and relevant title for each posting is important. This is for a variety of reasons.
First, for when people link your blog in their own blog or send it to their friends. What they will usually send will be the title of your post, and the title of your blog. In order to guarantee that the receiver of the link visits your blog, a catchy and relevant title will help ensure this.
Second, because it shows visitors to your blog, at a glance, what your blog is all about. While attracting visitors is very important, it's just as important to keep visitors. One of the first things that most visitors are going to do upon landing on your main page is to scroll through your entries to see if they are relevant to their interests.
A Great Image
Another important rule of thumb with blogging is that large blocks of text, or even short blocks of text, just do not interest people. However, an image with text does interest people, and because of this, you should include at least one image with every post. Another nice rule of thumb is to include a second image every 2-350 words or so to keep people's attention.
The image should be relevant and should also be a well-executed image. It does not matter whether your image is a photograph or an illustration. If, for example, you're blogging at home from money and your primary content is food, then you should include images of butter nut squash next to a blog post about butter nut squash.
Be careful, however, when grabbing images from the Internet; somebody may own them! A great place to look for images is Flickr, where you can search for free use images. While a thorough explanation of how to get free images is outside of the scope of this series of articles, a quick Google search should help you here tremendously.
You do not need to be writing content that's capable of winning rewards, but you do want to have content that's engaging to read, relevant, and free of most errors. While you do not need to hire a full-time editor, make sure to reread every post – no matter how short! – before hitting that Post button. Nothing can cause making money from home blogging a more painful process than driving readers away due to poorly edited content.