Optimise Your Opt-in Page for Email Marketing Success
For an email marketeer, the opt-in list is held in high regard. It is the list that comprises the details of his prospective buyers, people who will receive his promotional mails, and hopefully, react to them. To leverage your marketing campaign, the list of email subscribers should be comprehensive and high quality.
However, in the long run, the success of your campaign depends on your conversion rates. Even if you get users diverted to your site through appealing mails, it is imperative that you retain their attention long enough to make sales. For this to happen, you will need to optimise your opt-in page. This is the page that requests users to sign up for email subscriptions from your site.
The following tips will help you in improvising on the opt-in pages of your website:
i) Make the sign-up form easily accessible for your visitors. Many email marketing experts advise that you should have a one-page website that takes care of your ‘invites’, and the only thing you do here is inviting visitors to sign up for your subscriptions. After they sign up, you can always direct them to another web page that actually talks about your product or service in detail.
ii) Do not bore or confuse visitors with your opt-in page. Seek only basic information about them, like their name and email address. Do not get into too many details on their very first visit, lest they simply move on to another page.
iii) Consumers are always lured by words like ‘free’ and ‘discounted’. It is advisable to give them a free offer on your opt-in page. Offer something interesting in exchange of their email address, and describe the benefits of this offer to increase the sign-up rate of your page.
iv) To lure visitors, you can paste a few of your users’ testimonials, talking about your free offers. This will instill their trust in your Email Marketing Services.
Once you get users to sign up for your emails, you can then bind them with crispy mailers that are both relevant and descriptive, with regard to your online business.