Opt in Email Marketing – Content Is Everything
In order to begin thinking of innovative opt in email marketing tactics that will work, it’s important to understand a simple yet under-appreciated fact – content is king! If the consumers are not getting enough information, they would not be interested in the emails any longer. Quite obviously, the best kind of content is one that can actually sell the product or service, irrespective of the industry.
Providing good quality content also means that the organization’s reputation and brand equity increases gradually, as more and more subscribers spread the word that they have received value for their time and effort, to their friends and relatives, who will attract more traffic and more opt in email marketing subscribers. Hence, it’s important to take the required amount of time while preparing the content for email messages as well as newsletters. Rushing through this process can be extremely harmful, and can actually do more damage than good. Too often, marketers are so excited about their campaigns that they wish to make the most of every moment, which leads to rash decisions and failed campaigns.
Rushing into things does not auger well for opt in email marketing, and leads to people dropping out of the list. Most often, the reason is simple – the content gets too sales oriented owing to the fact that marketers wish to squeeze the most out of the customers. Not only is this a very myopic thought process, but also does not work in the present times, when the consumer is so evolved. Simply put, one really needs to be direct and effective when it comes to making promises or even generally talking to consumers, since the risk one incurs by not doing so is tremendous. Consumers take the written word in high regard, or disregard, whichever the case might be, and the only way to obviate a situation where the brand gets bad publicity is to give the content the kind of attention it deserves.
This is another reason why opt-in email marketing services are the right way to approach brand promotion via email marketing. If too many emails land in the spam folder, then not only do the open and click through rates suffer, but even the brand equity of the sender suffers a considerable loss, which the organisation might not be able to recover. However, if the recipient has opted to receive the mailers from a particular domain, the road to better business instantly opens, since delivery to the inbox is guaranteed.
However, while going for an opt-in email marketing service is certainly a great business idea, the same must not be overused by sending emails on a daily basis when they are not relevant. The content and frequency need to be in sync with the needs of the recipient. In case an organisation does not have the necessary expertise to get the job done according to these guidelines, it’s best to outsource the same to an agency – a small investment that will bear fantastic results in the times to come.