Oprah Winfrey, Media Leader – What Internet Marketers Can Learn From Oprah’s Recommendations
There were screams. There were swoons. And tears. On the recent two-part show of “Oprah’s Ultimate Favorite Things,” people were paying attention. There was even a team of EMTs standing by for the media medically challenged. When Oprah speaks, people listen. And react. And take action.
Oprah Winfrey is a media leader without equal. What can internet marketers learn from Oprah’s recommendations?
The power of the cut-off. The queen of daytime promised that this year’s annual holiday scream fest would be her last. At this annual event, Oprah has traditionally given away free samples of her favorite products to each member of the audience. She has indicated that she is not bringing “Favorite Things” to her new network, OWN, when it gets started next year.
The short time line, the feeling that you will miss something if you don’t participate, arouses human curiosity. As social animals, we always want to be included. Oprah’s approach is massively inclusive but in limited doses.
She knows how to work the momentum of human interest and she works it to the max. Internet marketers can learn from this. Don’t make your products always available on the same basis. Keep your content, your presentation and your offer fresh and irresistibly inviting. Make your targeted audience feel that they might miss something important if they don’t hear you out. It’s the Oprah way.
The power of freebies. Again, the of human psychology in play, Oprah’s free samples are irresistible to her audience. Coming from the highly regarded Oprah, the audience knows that they will be taking away something of considerable value.
That kind of audience response didn’t happen overnight for Oprah and it won’t happen for you. But you can learn from Oprah’s experience and duplicate the process in your social media and internet marketing strategies.
Demonstrate yourself to be always reliable. Consistently offer quality and your word will be worth more than anything attached to a dollar sign. Offer samples as a means of getting closer to your audience but make sure your sample offers are quality and leave your audience wanting more.
The power of transparency. Everyone loves Oprah. Nearly everyone is aware of her tough beginning in life and what she overcame to get to the top. Everyone can relate to her challenges, her humor, and her sorrows. She is implacably human. She has lost and gained weight in front of her television audience without apology. These open displays of who Oprah really is makes each of us feel that we know her quite personally when in fact the vast majority of us know her only through the media.
Oprah Winfrey defines what it is to be a media leader. She has used this overwhelming power to do good in more ways than most of us can imagine. While most of us will never know or realize the kind and extent of media power Oprah wields, as internet marketers we can learn from it and take it personally.