Online Network Marketing – Tips on Cold Calling Prospects Using the Lighthouse Marketing System
You are a new distributor for a network marketing company, and you are using the Lighthouse Marketing eBook to help you build your business. One of the many powerful techniques they teach in the Lighthouse Marketing System is cold calling. It is not the only technique as there are countless others. However, if you think you are good at cold calling, and you want to call prospects for your online MLM business, then try out the tips we provide here for you.
Before you embark on the technique of cold calling, there is something you need to know. Cold calling your prospects is very much like shopping at the grocery store. Whenever you go shopping, you are in complete control. You make the decision on what you are going to buy and when you are going to buy it. If you are shopping for a pair of Air Jordans, first you try them out and perhaps inquire about the product from a salesman. If you like those shoes and they fit just right, you buy them. If not, you put them back on the rack. Cold calling is very much the same. You are simply shopping around for the right prospects. If you and the prospect do not click, you move on to greener pastures.
When your objective is no longer about making the sale, the pressure of having to sell something on somebody is lifted. Therefore, prospect initially to see if there is a congruency between what you are offering and what the individual needs of the prospect are. Question the prospect to assess if you want them as a customer and whether or not you can truly help them if they become a distributor. Otherwise you are pressuring yourself to booking a date with somebody who may not be ready to sign up or may not be the best prospect in whom you are investing your time. This becomes a great way of prioritizing and qualifying your leads.
Cold calling for the new network marketer using the Lighthouse Marketing System can be a nerve racking experience such that you may not want to sell yourself over the phone to generate new business. To help you overcome your resistance to cold calling a prospect, determine the top five or ten things you would need to know about this prospect that would allow you to assess whether or not there is a relationship worth going after. If you prefer, you could use the list that is provided in the Lighthouse Marketing System if you can not come up with ideas of your own. Once you have created a list, make up questions involving each determining factor. This will help you ask the right questions when talking with the prospect. If you practice role playing this list with your spouse or buddy, you will become more in-tune with the mindset you are achieving so that the outcome you want will come with less effort. You will attract new customers or distributors like moths to a flame or ships to a lighthouse. Only then can you enjoy shopping for those new distributors.