Online Business – The Four Big Mistakes That My Friend Bob Made
My friend Bob tried to start an Internet business to make money online like many people has being doing until today, but he made a lot of mistakes in the process, and here I want to talk about four of the biggest mistakes he made.
Bob (let's call him Bob to protect the innocent) is an eye doctor who loves grasshoppers (I do not know why). And he tried to make money on internet with his passion. But he did not research the market, and simply wrote a 500 pages book about Grasshopper's eye diseases. Nobody has wrote about that before so he though he will become rich.
He did not bother to search if there's anybody looking for grasshopper's eye diseases, or if there were any competition. He has an original product but no market to sell. That was "blind grasshoppers lover" Bob's mistake number one.
He built a one page website with a lot of pictures, loud midi music, and big comic sans yellow font on a black background. A little content and a "buy my grasshopper's eye disease book" flashing banners all over the site.
He did not care about headlines, professionally done web design, Search Engine Optimization, Keyword Density or shame whatsoever. That was "make me color blind" Bob mistake number two.
He probably was in a cornfield and heard a voice whispering "build it and they come". Because that was he did, he DID build it, but he sat in front of his screen, drumming with the fingers on the desk waiting and waiting for them to come to his site and buy his book.
Once again he did not care about promoting his site, he did not do any SEO, link building, e-zine ads, forum marketing, article marketing, AdWords campaign, social media ads, list building … No he just waited for people to come. That was "Kevin Costner wannabe" Bob mistake number three.
He was always complaining because his site did not make money. That his online business did not work. And blamed everybody for his failure. He did not care about a good copywriting on his sales letter, nor affiliate programs, or other products to sell or promote (like grasshopper's glasses), he did not put AdSense on his site … no he just had this book about grasshopper's eye diseases that nobody ever found out of its existence, and that was "naive lazy" Bob mistake number four.
Are you like my friend Bob? I hope not, I truly believe that you are those who do a proper market research on the niche before you even think on the product you are going to sell / promote. Who build a SE friendly site and at the same time attractive and useful to the readers. Who believe in the power of a good promotion, caring to build enough back links to your site to make people notice you and create unique and valuable content to make people acknowledge you as an expert on your niche. Those, who always keep track of his sites to see what is working and what is not. And those, who always find more than one way to monetize and leverage his site.
Remember this letters RBPTM (Research, Build, Promote, Track, and Monetize)