Niche Market Found! Stop Analysis – Start Doing
We all have trouble when we start out; questioning ourselves as to whether the market we have selected may be saturated with too many affiliates, or similar products being sold.
Remember everything that can be done, has been done before and we do not have to reinvent the wheel.
What is our purpose? Being able to add our own unique creative flair to the product we endorse. This may be achieved via Social Media Marketing, Video, Article writing or Podcasts to name a few.
Expressing your own personal creative work on a topic or product, making possible clients to perceive what you have on offer is better than the competition, or holds more value for money being spent.
The truth is that creating an information product is a SKILL that must be learned!
You have to innovative to stay ahead of the competition!
What triggers Clientele to purchase? Offering discounted prices, free gifts, acceptable guarantees, payment terms or the friendly shop assistant.
Relate to how you when feel when you walk through a shopping mall with the intention to purchase a new jacket. Your frame of mind is already set on the colour, style and amount of money you are willing to spend on the item. Whichever shop offers you the right combination, meeting your wants and needs is more than likely going to get you to purchase.
Roaming around the shopping mall one store is offering a 10% discount, whilst another store is advertising a matching scarf and hat, added into the sale to attract potential buyers.
It could even be the friendly assistant with a positive attitude that clinches the deal! A guarantee on the garment or the staggered purchase terms offered.
Purchases are made from the right combination of what makes you feel good, and is fair value.
The key in the marketing industry is to establish what your competitors may be lacking and solve the problem. By using a combination of market research and creativity being able to manoeuvre your product into number one position.
Take some time to really know and understand the topic or product we are going to place our efforts into! Make sure there is are people buying the product and there is money to be made. Now stop all the analysing and just start doing.
It's the doing that makes the money, do not be a doubting Thomas and lose track of this.
Making things happen is the name of the game for an online marketer, understand why people buy and what is currently popular.
Evaluate the competition, and beat competition out through high value.
If clientele perceive your product delivers more value than the competitor, you have a sale.