Naming Your Blog – Good Blog Titles
Deciding on a good blog title and selecting a domain must be based on target keyword placement. With both Domain and a Good Blog Title you want to include at least one target keyword, but what is the target keyword?
Well that will depend on your Niche and there is a rather large list of options. But that will depend on you to decide on the niche, preferably something you love doing. Then simply think of the One Word that will best describe your blog. And then you also have to establish the search volume and level of competition for that keyword. Because any blog title must contain keywords with a high search volume and low to medium competition.
Therefore it is of utmost importance you create a free Google account and be able to use the Google Keyword Planner tool. Which is a free tool inside Google Ad-Words but you have to activate the Ad-Words account by funding it. No need to place any adds just yet because you merely need access to the arsenal of tools. Later on your blogging journey you will use many tools only accessible through your Google account. Like the Google Search Console and Google My Business, but that is a topic for another article.
The title must summarize the content which will decrease the bounce rate of your visitors. It immediately tells the visitor exactly what the blog is about. And it is also easy to remember with no exclusion to your domain name. It should not exceed 60 characters and must be as short and precise as possible. This is important for both title and blog post display window in Search Results.
Place that one target keyword with a high search volume as the first word in both blog title and domain name. That way when search engines crawl your blog the target keyword is clear. And they can categorise your blog more targeted.
But it must always be within context. Just cramming a bunch of keywords together is how Not to rank in search engines. The title of your blog is your chance to attract search engine visits or spider crawls. The blog title is mentioned first in the site map to any blog.
Try to avoid stop words like (the, and) but this may seem more challenging than is often anticipated. Although it is more of a rule when it comes to the URL slug of a Blog Post. Just a personal preference and SEO tactic I’m currently testing. So no, it will not influence your blog SEO. Providing stop words are not present in post URL slugs or the Primary Blog Domain.
With a good title also comes the tagline which must be equally short and objective. A tag line is not a site description which is why it is called a “Tag” line. Therefore it is usually no more than three words. Always remember that later with SEO you are going to need space for your Blog Post Title. A search result normally show the following;
Blog Homepage – (Blog Title / Tagline)
Blog Page – (Page Title / Blog Title)
Blog Post – (Post Title / Blog Title)
A good title is your chance to not only attract more visitors. But more importantly having them want to stay on your blog. This is where the quality of your content plays its part because a good blog post must have great content.
When your visitor reads the title they must immediately know this is what they have been looking for. Which is why along with your blog title also comes the First Impression. Base that on your own first impression by seeing your blog through the eyes of your visitor.