With the ever-growing marketing channels available to internet-users, brands are no longer selling themselves through one avenue and nor should they. Using a variety of communications channels not only spreads your brands reach but also has the ability to entertain, inform, and demonstrate information in a unique and creative way.
What do I mean by multimedia?
Multimedia is media and content that uses a combination of different content forms. Multimedia includes a combination of text, audio, still images, animation, video and interactive content forms.
Why using multimedia will work for you:
1. You can save time by recycling content:
Imagine you're invited to give a lecture at an industry conference. You've prepared a PowerPoint presentation and now you're going to deliver it in front of your audience. Film and tape record the presentation and you can easily convert it into a podcast and instructional video that you can put on your website homepage as well as video sharing sites like YouTube. You can upload your slides into a SlideShare presentation, turn the questions asked during the seminar into a FAQ page that should help inspire new blog content, and maybe even a new product or marketing approach. You can then upload your new links on Twitter and Facebook and maybe share your snaps there too.
2. Extend your client base:
By hosting an instructional video on your website and uploading it to shared platforms like YouTube, you have the ability to reach millions of people. Which means it's very possible that business is about to get a lot better. The whole point of any of these social media platforms is to add value. If you prove that you have value to add, then there's no reason why people will not return to your site and seek out your products / services.
3. You'll appeal to more people:
People absorb information and learn things in different ways. For some visual learning is best, for others listening is the most effective, and some learn best from touching and doing, which is known as kinaesthetic learning. Therefore if you build an email marketing campaign that includes text, infographs, instructional videos, and a podcast, a higher percentage of your recipients are likely to respond.
In addition to extending your reach and entertaining your clients, using a wide range of media is also cool. It demonstrates your ability to tackle every communications channel and get really creative in doing so. It also shows that you understand which channels are best for which messages, and which are suited to which type of people. That will also help develop your marketing strategy.