Mind to Mind Marketing
There’s no doubt that the development of personal relationships plays a major part in any marketing strategy. One to one marketing is common place for many organizations, but have you considered communicating with your customers on a mind to mind level? It may sound a little strange and far-fetched, but many believe that this may well be the way forward. Using this method, you could look forward to communicating with your customers on a deeper and more rewarding level.
Studies using techniques such as mind modeling and psychographic analysis have shown that it is possible to develop a mind to mind relationship between the seller and buyer.To fully embrace this idea, a complete change in the way we think may be required. The effectiveness of traditional marketing methods should perhaps be questioned, along with the tools currently used (i.e. Internet technology) in our mission to gain better customer knowledge satisfaction. Many of the common myths of marketing may also need to be challenged to explore the area of mind to mind marketing in-depth.
Psychologist Harry Alder explores the mind to mind marketing method in his book – ‘Mind to Mind Marketing’ – drawing on his extensive knowledge of Neuro Linguistic Programming (NLP) and his ongoing work with many organizations. He suggests that the following questions should be asked – What form will marketing take in the new millennium?Is marketing as we know it ready for replacement?How will customers’ increasing demands for personalized services and products be satisfied?
The concept of mind to mind marketing certainly is an exciting prospect. Many organizations are already embracing the idea, and the trend looks set to continue. So, perhaps now is the time to look at new marketing techniques? After all, it could be that a more efficient marketing strategy could be built by communicating with your customers’ hearts and minds, rather than using the traditional ‘hard sell’.
Certainly, there are many aspects to the method, and the role of NLP techniques in relationship marketing strategies should be examined further. Other core factors such as gaining the loyalty and trust of individual customers, the creation of a corporate personality and a `customer-centric’ culture should also be examined.In an increasingly competitive business climate, now may be the time to ‘go back to basics’ and start viewing potential customers on a more personal level?