Marketing Your Collection Agency
When you start a collection agency it is important to have a marketing plan and to follow it without getting discouraged. If it seems something isn’t working for you, try something else. Maybe skip that item and go back to it later or not at all and move on to the next item on your list.
When you start a collection agency remember you don’t want to start this great agency and then have lousy promotion. Your agency needs to be presented in a professional manner to be taken seriously. Keep this in mind when you are putting together your website and your promotional materials. Point out how you can make a clients job easier and tell them how and why and you have a better chance of getting their business. The collection agency that makes its clients jobs easier, is going to win all the best business as long as they can also do an outstanding job at collecting and with customer service.
Know what your message is, sometimes this could be your mission statement or even your tagline. When potential customers visit your website or call you, let them know how you can help them or what you can do for them. This is what they want to hear and this will help you to understand what they want and need from an agency, giving you an upper hand in providing good service. Tell them why using your services will benefit them.
Send out press releases about your new agency, when you launch your website, when you add a new service or get a new customer. Keep yourself in the public eye and become the go to person for debt collection.