Marketing Video – The Mobile Technology Advertising Tool
The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.
This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.
However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.
Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a greater variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.
The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.
Let us consider a marketing video. A market video created after spending thousands might not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he/she will move on to another option. Hence it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.
So how does one go about creating a marketing video that has got immense features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use amongst them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive despite there being immense opportunity of using it for marketing.
All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economical than the established costs for marketing video.