Marketing Tools Are Worthless Not Using This Strategy
Marketing your MLM online gives great leverage in reaching the masses. Using every marketing tool conceivable, you direct traffic to your website or capture pages in hopes of generating leads. In the process of leading the visitors for their leads, have you ever given a thought if you are polite in asking permission to participate in your sales process?
A common scenario online, browsing innocently, you come across an eye-catching headline, "Stop Struggling in MLM, Learn This Technique to Generate Free Leads 24/7 Online". Intrigued, you click on it and instantly you are directed to a seemingly long, professional sales page showing the various reasons and benefits why you should buy this never-before-seen, automated lead generating system.
Skimming through the benefits, it got your attention for awhile, and further skipping a few lines, you decide to … Click Out. But * WAIT *, Press CANCEL now to get this special gift, or Press OK to continue leaving.
You press OK, and * WAIT *, stay on this page to get a special $ 10 discount, 3 spots left! But enough already right? In your head might just be, "GET ME OUT!" …
If that rings a bell, my point exactly.
If you are marketing your MLM online, the latest marketing tools do not matter if you are not focusing on seeking your visitor's permission. A permission to connect with them and possibly build a relationship.
Why the emphasis on permission?
Because it builds a foundation of trust and a prospect of future dealings. Is not that what our MLM business are built upon? In any opt-in form, we are telling to our visitors, "I want to be in touch". If your reason behind getting their names and emails are unclear, it might be hard for them to proceed.
First, let's have a look at your website in general. Do you focus in giving value to your visitors? Or is it bombarded by countless banners and signs saying, "Buy Me! Buy Me!".
The most effective way to gain permission is when you offer something of a high perceived value in exchange for their details. It could be in a form of a report, eBook or an interview with an expert you give away for FREE in appreciation of their support. With them having everything to gain from your offer, permission is granted and a bridge is built.
Offering a clear social interaction on your website also creates a trusting environment for your visitors. By encouraging feedback in a comments box, or a Facebook Like button, for example, would further build transparency and trust from your * direct * request of their opinions. People love to be sociable, encourage that and you gain permission.
Allow more variety in connecting with your audience. Place social profiles to connect with them, provide updates on RSS feed or podcasts, just be open to these options. People absorb things differently depending on circumstances and by limiting only one interaction may not motivate some people to participate. In offering variations, you increase your chances in seeking permission.
If your objective in marketing online is to attain a new lead, always lead your efforts by providing value to your visitors. Never be distracted with the new marketing tool hype and be consistent in marketing your business with permission. With this objective in mind, your list would grow.